{"id":1546,"date":"2007-10-25T15:41:30","date_gmt":"2007-10-25T07:41:30","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=1546"},"modified":"2011-04-15T15:43:37","modified_gmt":"2011-04-15T07:43:37","slug":"nike-umbro","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/nike-umbro.html","title":{"rendered":"nike\u73b0\u91d1\u6536\u8d2dUMBRO\uff08\u8335\u5b9d\uff09"},"content":{"rendered":"<p><a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/04\/11_141803_logo_nike.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/04\/11_141803_logo_nike.gif\" alt=\"\" title=\"11_141803_logo_nike\" width=\"425\" height=\"175\" class=\"alignnone size-full wp-image-1547\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/04\/11_141803_logo_nike.gif 425w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/04\/11_141803_logo_nike-300x123.gif 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><br \/>\nNike\uff08\u8010\u514b\uff09<br \/>\n1962\u5e74,\u4fc4\u52d2\u5188\u5927\u5b66\u7530\u5f84\u6559\u7ec3\u6bd4\u5c14\u00b7\u9c8d\u5c14\u66fc\uff08Bill Bowerman\uff09\u548c\u6821\u53cb\u8d39\u5c14\u00b7\u5948\u7279(Phil Knight)\u5171\u540c\u521b\u7acb\u4e86\u4e00\u5bb6\u540d\u4e3a&#8221;\u84dd\u7f0e\u5e26&#8221;(Blue Ribbon Sports)\u7684\u516c\u53f8,\u4e3b\u8425\u4f53\u80b2\u7528\u54c1\uff0c\u5f53\u65f6\u4ed6\u4eec\u4e8c\u4eba\u5404\u51fa\u8d44500\u7f8e\u5143\u30021972\u5e74,\u84dd\u7f0e\u5e26\u516c\u53f8\u66f4\u540d\u4e3aNike\u3002<\/p>\n<p>1972\u5e74\uff0c\u5948\u7279\u548c\u9c8d\u5c14\u66fc\u7ec8\u4e8e\u81ea\u5df1\u53d1\u660e\u51fa\u4e00\u79cd\u978b\uff0c\u5e76\u51b3\u5b9a\u81ea\u5df1\u5236\u9020\u3002\u4ed6\u4eec\u628a\u5236\u4f5c\u4efb\u52a1\u627f\u5305\u7ed9\u52b3\u52a8\u529b\u5ec9\u4ef7\u7684\u4e9a\u6d32\u5de5\u5382\uff0c\u5e76\u7ed9\u8fd9\u79cd\u978b\u53d6\u540d\u53ebnike\uff0c\u8fd9\u662f\u5e0c\u814a\u80dc\u5229\u5973\u795e\u7684\u540d\u5b57\u3002\u540c\u65f6\u4ed6\u4eec\u8fd8\u53d1\u660e\u51fa\u4e00\u79cd\u72ec\u7279\u6807\u5fd7Swoosh\uff08\u610f\u4e3a\u201c\u55d6\u7684\u4e00\u58f0\u201d\uff09\uff0c\u5b83\u6781\u4e3a\u9192\u76ee\u3001\u72ec\u7279\uff0c\u6bcf\u4ef6\u8010\u514b\u516c\u53f8\u5236\u54c1\u4e0a\u90fd\u6709\u8fd9\u79cd\u6807\u8bb0\u3002\u4e5f\u5c31\u662f\u6211\u4eec\u73b0\u5728\u6240\u8c13\u7684\u201c\u52fe\u201d\u3002<\/p>\n<p>\u7b26\u53f7\u7684\u529b\u91cf(symbolic power)\u88ab\u5b9a\u4e49\u6210\u201c\u8fd0\u7528\u7b26\u53f7\u5f62\u5f0f\u6765\u4ecb\u5165\u4e8b\u4ef6\u8fc7\u7a0b,\u900f\u8fc7\u7b26\u53f7\u5f62\u5f0f\u7684\u751f\u4ea7\u4e0e\u4f20\u9012\u6765\u5f71\u54cd\u5176\u4ed6\u4eba\u7684\u884c\u52a8\uff0c\u5e76\u4e14\u5b9e\u9645\u521b\u9020\u51fa\u4e8b\u4ef6\u7684\u80fd\u529b\u201d\u3002NIKE\u7684\u6ce8\u518c\u5546\u6807(swoosh)\u9996\u5f53\u5176\u51b2\u3002<\/p>\n<p>1985\u5e74,NIKE\u4e0e\u5f53\u65f6NBA\u7684\u829d\u52a0\u54e5\u516c\u725b\u961f\u65b0\u4ebaMichael Jordan\u7b7e\u7ea6,\u751f\u4ea7\u201cAir Jordan\u201d\u7cfb\u5217\u7684\u7bee\u7403\u978b,\u5c06Jordan\u201cAir\uff08\u7a7a\u4e2d\u98de\u4eba\uff09\u201d\u7684\u7ef0\u53f7,\u8f6c\u4ef7\u5230Air NIKE\u7684\u610f\u4e49\u4e0a\u3002<br \/>\n\u4e8b\u5b9e\u8bc1\u660enike\u62bc\u5b9d\u4e54\u4e39\u662f\u4e00\u4e2a\u7edd\u5bf9\u6b63\u786e\u7684\u51b3\u7b56,Nike\u4ece\u6b64\u201c\u98de\u201d\u4e86\u8d77\u6765\u3002\u76ee\u524d\u4e54\u4e39\u4e0eNike\u5408\u4f5c\u7684\u201cAir Jordan\u201d\u54c1\u724c\u978b\u603b\u6536\u5165\u5df2\u7ecf\u8d85\u8fc760\u4ebf\u7f8e\u5143\u3002\u800c\u8fd9\u4e2a\u6570\u5b57\u6bd4\u8d77\u4e54\u4e39\u5bf9\u6574\u4e2a\u8010\u514b\u54c1\u724c\u4ef7\u503c\u8d21\u732e\u6765\u8bf4\u53ea\u80fd\u662f\u51b0\u5c71\u4e00\u89d2\u3002Nike\u5356\u7684\u4e0d\u5355\u5355\u662f\u201c\u4e54\u4e39\u201d\u8fd9\u5757\u91d1\u5b57\u62db\u724c,\u800c\u662f\u5728\u8d29\u5356\u4e00\u79cd\u201c\u68a6\u60f3\u201d\u3002<br \/>\n\u5bf9\u4e8e\u5e74\u8f7b\u4eba\u7684\u5076\u50cf\u68a6\u60f3\u3001\u4f53\u80b2\u5e26\u7ed9\u4eba\u7684\u6fc0\u60c5\u68a6\u60f3\u4ee5\u53ca\u4eba\u7c7b\u6e34\u671b\u8d85\u8d8a\u6781\u9650\u201c\u98de\u201d\u7684\u68a6\u60f3\u7b49\u3002\u5728nike\u53d1\u5c55\u5230\u4eca\u5929\uff0c\u5df2\u7ecf\u5728\u4e0d\u540c\u7684\u56fd\u5bb6\uff0c\u4e0d\u540c\u7684\u6587\u5316\u91cc\u5145\u5206\u6269\u5c55\u4e86\u8fd9\u79cd\u68a6\u60f3\u7684\u542b\u4e49\u3002<\/p>\n<p>NIKE\u76ee\u6807\u5ba2\u6237\u662f\u559c\u6b22\u8fd0\u52a8\u7684\u5e74\u8f7b\u4eba\uff0c\u8010\u514b\u7684\u8425\u9500\u7b56\u7565\u3001\u5e7f\u544a\u8bc9\u6c42\u4ee5\u53ca\u4f53\u80b2\u660e\u661f\u4ee3\u8a00\u548c\u6587\u5316\u4ef7\u503c\u8868\u8fbe\u3002\u90fd\u5f3a\u8c03\u4eba\u7684\u81ea\u6211\u610f\u8bc6\u800c\u4e0d\u662f\u4ea7\u54c1\u672c\u8eab\u3002\u7b26\u53f7\u5316\u54c1\u724c\u662f\u4ed6\u4eec\u7684\u5982\u610f\u7b97\u76d8\u3002 \u8fd9\u4e00\u70b9\u4ece\u4e54\u4e39\u5230\u52d2\u5e03\u6717\u5982\u51fa\u4e00\u8f99\u3002<br \/>\nnike\u7684\u53e3\u53f7just do it\uff0c\u5145\u5206\u8868\u8fbe\u4e86nike\u7ecf\u8425\u8005\u7684\u8fd9\u4e00\u601d\u8def\u3002\u4e5f\u6210\u4e3a\u4e86\u8fd1\u534a\u4e2a\u4e16\u7eaa\u6765\u6700\u51fa\u8272\u7684slogan\u3002<\/p>\n<p>\u65e9\u57281980\u5e74\uff0cnike\u5c31\u8fdb\u5165\u4e2d\u56fd\uff0c\u5728\u5317\u4eac\u8bbe\u7acb\u4e86\u7b2c\u4e00\u4e2aNIKE\u751f\u4ea7\u8054\u7edc\u4ee3\u8868\u5904\u30021996\u5e74\u6b63\u5f0f\u5728\u4e2d\u56fd\u6210\u7acb\u4e86\u5168\u8d44\u5b50\u516c\u53f8\u2014\u2014NIKE(\u82cf\u5dde)\u4f53\u80b2\u7528\u54c1\u6709\u9650\u516c\u53f8\uff0c\u603b\u90e8\u8bbe\u5728\u4e0a\u6d77\u3002\u201c\u8010\u514b\u201d\u8fd9\u4e2a\u4e2d\u6587\u54c1\u724c\u540d\u540c\u6837\u610f\u4e49\u975e\u51e1\uff0c\u867d\u7136\u662f\u82f1\u6587\u76f4\u8bd1\uff0c\u4f46\u4e24\u4e2a\u6c49\u5b57\u90fd\u6709\u4e30\u5bcc\u8054\u60f3\uff0c\u5e76\u542b\u6709\u8010\u7a7f\u8d28\u91cf\u597d\u3001\u5728\u6bd4\u8d5b\u4e2d\u514b\u654c\u5236\u80dc\u7684\u610f\u4e49\u3002\u4e0enike\u7684\u54c1\u724c\u8bc9\u6c42\u4e0d\u8c0b\u800c\u5408\u3002\u867d\u7136\u5728\u5f53\u4eca\u4e2d\u56fd\uff0cnike\u5df2\u7ecf\u5f88\u5c11\u5728\u54c1\u724c\u5ba3\u4f20\u7684\u573a\u5408\u4f7f\u7528\u8fd9\u4e00\u4e2d\u6587\u54c1\u724c\u540d\uff0c\u4f46\u8010\u514b\u7684\u54c1\u724c\u5f62\u8c61\u6839\u6df1\u8482\u56fa\uff0c\u90a3\u4e2a\u81ea\u7531\u5954\u653e\u7684\u52fe\u6216\u8005\u98de\u7fd4\u7684\u7fc5\u8180\u65e9\u5df2\u548c\u201c\u8010\u514b\u201d\u878d\u4e3a\u4e00\u4f53\uff0c\u4e0d\u53ef\u5206\u79bb\u4e86\u3002\u8fd9\u4e0d\u80fd\u4e0d\u8bf4\u662f\u6807\u5fd7\u8bbe\u8ba1\u548c\u54c1\u724c\u4f20\u64ad\u7684\u81f3\u9ad8\u5883\u754c\u3002<\/p>\n<p>\u7ee7\u963f\u8fea2005\u6536\u8d2d\u9510\u6b65\uff08Reebok\uff09\u540e\uff0cnike\u5c31\u4e00\u76f4\u5728\u8c0b\u5212\u6536\u8d2d\u4e8b\u5b9c\u30022007\u5e7410\u6708\uff0c\u8fd9\u4ef6\u5168\u7403\u8fd0\u52a8\u54c1\u5e02\u573a\u7684\u5927\u6848\u4ef6\u7ec8\u4e8e\u6d6e\u51fa\u6c34\u9762\uff0c\u76ee\u524d\u4e16\u754c\u6392\u540d\u7b2c\u4e03\u7684\u82f1\u56fd\u8fd0\u52a8\u54c1\u724c\u8335\u5b9d\uff08Umbro\uff09\u5df2\u7ecf\u540c\u610f\u8010\u514b\u63d0\u51fa\u76842.85\u4ebf\u82f1\u9551\u73b0\u91d1\u6536\u8d2d\u3002\u8fd9\u6b21\u5e76\u8d2d\uff0c\u65e0\u7591\u4f1a\u4f7fnike\u7684\u9886\u5148\u4f18\u52bf\u66f4\u52a0\u660e\u663e\uff0cUmbro\u76ee\u524d\u5728\u82f1\u4f26\u4e09\u5c9b\u7684\u52bf\u529b\u662f\u5f88\u5f3a\u7684\u3002\u4e14\u8fd9\u4e24\u4e2a\u54c1\u724c\u5728\u4e2d\u56fd\u8fd9\u4e2a\u5927\u7684\u5e02\u573a\uff0c\u5747\u6709\u5f88\u597d\u7684\u53e3\u7891\u3002<\/p>\n<p>2006\u5e74\u8010\u514b\u5168\u5e74\u8425\u4e1a\u6536\u5165\u4e3a137.4\u4ebf\u7f8e\u5143\uff0c\u9884\u8ba12011\u8d22\u653f\u5e74\u5ea6\u5b9e\u73b0\u6536\u5165230\u4ebf\u7f8e\u5143\u3002<br \/>\n<a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/04\/25_144802_logo_nikeold.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/04\/25_144802_logo_nikeold.gif\" alt=\"\" title=\"25_144802_logo_nikeold\" width=\"425\" height=\"175\" class=\"alignnone size-full wp-image-1548\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/04\/25_144802_logo_nikeold.gif 425w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/04\/25_144802_logo_nikeold-300x123.gif 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><br \/>\nnike\u7684\u6807\u5fd7\u6f14\u53d8\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike\uff08\u8010\u514b\uff09 1962\u5e74,\u4fc4\u52d2\u5188\u5927\u5b66\u7530\u5f84\u6559\u7ec3\u6bd4\u5c14\u00b7\u9c8d\u5c14\u66fc\uff08Bill Bowerman\uff09\u548c\u6821\u53cb\u8d39\u5c14\u00b7\u5948\u7279(Phil Knight)\u5171\u540c\u521b\u7acb\u4e86\u4e00\u5bb6\u540d\u4e3a&#8221;\u84dd\u7f0e\u5e26&#8221;(Blue Ribbon Sports)\u7684\u516c\u53f8,\u4e3b\u8425\u4f53\u80b2\u7528\u54c1\uff0c\u5f53\u65f6\u4ed6\u4eec\u4e8c\u4eba\u5404\u51fa\u8d44500\u7f8e\u5143\u30021972\u5e74,\u84dd\u7f0e\u5e26\u516c\u53f8\u66f4\u540d\u4e3aNike\u3002 1972\u5e74\uff0c\u5948\u7279\u548c\u9c8d\u5c14\u66fc\u7ec8\u4e8e\u81ea\u5df1\u53d1\u660e\u51fa\u4e00\u79cd\u978b\uff0c\u5e76\u51b3\u5b9a\u81ea\u5df1\u5236\u9020\u3002\u4ed6\u4eec\u628a\u5236\u4f5c\u4efb\u52a1\u627f\u5305\u7ed9\u52b3\u52a8\u529b\u5ec9\u4ef7\u7684\u4e9a\u6d32\u5de5\u5382\uff0c\u5e76\u7ed9\u8fd9\u79cd\u978b\u53d6\u540d\u53ebnike\uff0c\u8fd9\u662f\u5e0c\u814a\u80dc\u5229\u5973\u795e\u7684\u540d\u5b57\u3002\u540c\u65f6\u4ed6\u4eec\u8fd8\u53d1\u660e\u51fa\u4e00\u79cd\u72ec\u7279\u6807\u5fd7Swoosh\uff08\u610f\u4e3a\u201c\u55d6\u7684\u4e00\u58f0\u201d\uff09\uff0c\u5b83\u6781\u4e3a\u9192\u76ee\u3001\u72ec\u7279\uff0c\u6bcf\u4ef6\u8010\u514b\u516c\u53f8\u5236\u54c1\u4e0a\u90fd\u6709\u8fd9\u79cd\u6807\u8bb0\u3002\u4e5f\u5c31\u662f\u6211\u4eec\u73b0\u5728\u6240\u8c13\u7684\u201c\u52fe\u201d\u3002 \u7b26\u53f7\u7684\u529b\u91cf(symbolic 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