{"id":3169,"date":"2008-04-29T13:52:58","date_gmt":"2008-04-29T05:52:58","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=3169"},"modified":"2011-10-26T13:56:31","modified_gmt":"2011-10-26T05:56:31","slug":"wrigley","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/wrigley.html","title":{"rendered":"WRIGLEY\u7eff\u7bad\u4e00\u4ee3\u4eba\u7684\u56de\u5fc6"},"content":{"rendered":"<p><a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113247_logo_wrigley.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113247_logo_wrigley.gif\" alt=\"\" title=\"29_113247_logo_wrigley\" width=\"425\" height=\"175\" class=\"alignnone size-full wp-image-3170\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113247_logo_wrigley.gif 425w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113247_logo_wrigley-300x123.gif 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><br \/>\n2008\u5e744\u670829\u65e5\uff0c\u5f97\u5230\u5df4\u83f2\u7279\u9ebe\u4e0b\u4f2f\u514b\u5e0c\u5c14-\u54c8\u6492\u97e6(Berkshire Hathaway Inc.)\u8d22\u653f\u652f\u6301\u7684\u739b\u6c0f\u516c\u53f8(Mars Inc.)\u5df2\u4e0e\u62e5\u6709117\u5e74\u5386\u53f2\u7684\u53e3\u9999\u7cd6\u516c\u53f8Wm. Wrigley Jr. Co.(WWY)\u8fbe\u6210\u534f\u8bae\uff0c\u5c06\u4ee5\u7ea6230\u4ebf\u7f8e\u5143\u6536\u8d2dWrigley\u3002\u6b64\u6b21\u6536\u8d2d\u5c06\u7ed3\u675f\u5bb6\u65cf\u4f01\u4e1a\u7bad\u724c100\u591a\u5e74\u4ee5\u6765\u7684\u72ec\u7acb\u5730\u4f4d\u3002\u8fd9\u662f\u98df\u54c1\u96c6\u56e2\u739b\u6c0f\u5728\u516c\u53f897\u5e74\u5386\u53f2\u4e0a\u89c4\u6a21\u6700\u5927\u7684\u4e00\u7b14\u5e76\u8d2d\u4ea4\u6613\u3002<!--more--><\/p>\n<p>\u739b\u6c0f\u662f\u4e16\u754c\u6700\u5927\u7684\u5de7\u514b\u529b\u5236\u9020\u5546\uff0c\u5176\u5e02\u573a\u4efd\u989d\u4e3a15%\u3002\u800cWrigley\u591a\u6570\u7684\u9500\u552e\u989d\u90fd\u6765\u81ea\u7f8e\u56fd\u4ee5\u5916\u5730\u533a\uff0c\u8fd9\u4e8c\u8005\u7684\u7ed3\u5408\u5c06\u662f\u975e\u5e38\u597d\u7684\u4e92\u8865\u3002\u5408\u5e76\u540e\u7684\u516c\u53f8\u5c06\u53d6\u4ee3\u5409\u767e\u5229\u53f2\u5a01\u58eb\u6210\u4e3a\u5168\u7403\u6700\u5927\u7684\u7cd6\u679c\u516c\u53f8\uff0c\u636e\u4f30\u8ba1\uff0c\u5176\u5168\u7403\u5e02\u573a\u5360\u6709\u7387\u5c06\u8fbe\u523014.4%\u3002<\/p>\n<p>\u8981\u8bf4\u4e0a\u9762\u7684\u4e24\u4e2alogo\u7edd\u5927\u591a\u6570\u4eba\u4f1a\u4e0d\u719f\u6089\uff0c\u4f46\u8bf4\u8d77\u7eff\u7bad\uff0c\u5c31\u518d\u719f\u6089\u4e0d\u8fc7\u4e86\u3002\u4ece\u5f00\u59cb\u77e5\u9053\u53e3\u9999\u7cd6\u8fd9\u7c7b\u201c\u98df\u54c1\u201d\u7684\u65f6\u5019\u5c31\u5df2\u7ecf\u5982\u96f7\u8d2f\u8033\u4e86\u3002\u4e00\u4ee3\u4eba\u5c31\u662f\u5b83\u966a\u4f34\u7740\u957f\u5927\u7684\uff0c\u867d\u7136\u5982\u4eca\u6211\u4eec\u53ef\u80fd\u5c11\u6709\u673a\u4f1a\u9009\u62e9\u7eff\u7bad\uff0c\u4e0d\u8fc7\u8fd9\u4e00\u62b9\u7eff\u8272\u5df2\u7ecf\u6210\u4e3a\u4e86\u6211\u4eec\u751f\u547d\u4e2d\u4e0d\u80fd\u5fd8\u5374\u7684\u56de\u5fc6\u7684\u4e00\u90e8\u5206\u3002<br \/>\nWWJ\uff08\u7bad\u724c\uff09<br \/>\n\u7f8e\u56fd\u7bad\u724c\u7cd6\u679c\u6709\u9650\u516c\u53f8\uff08Wm. Wrigley Jr. Company\uff09\u662f\u56fd\u9645\u7cd6\u679c\u4e1a\u754c\u7684\u9886\u5bfc\u8005\u4e4b\u4e00\u548c\u5168\u7403\u6700\u5927\u7684\u53e3\u9999\u7cd6\u751f\u4ea7\u53ca\u9500\u552e\u5546\u3002\u516c\u53f8\u603b\u90e8\u8bbe\u5728\u7f8e\u56fd\u829d\u52a0\u54e5\uff0c1891\u5e744\u67081\u65e5\u7531\u5c0f\u5a01\u5ec9.\u745e\u683c\u7406\u5148\u751f\uff08Mr. William Wrigley Jr.\uff09\u521b\u7acb\u3002\u7bad\u724c\u53e3\u9999\u7cd6\u4ea7\u54c1\u5df2\u7ecf\u8986\u76d6\u4e86\u5168\u7403150\u591a\u4e2a\u56fd\u5bb6\uff0c\u6b63\u5728\u4e0d\u65ad\u878d\u5165\u5168\u4e16\u754c\u4eba\u4eec\u7684\u65e5\u5e38\u751f\u6d3b\u3002\u76ee\u524d\u7bad\u724c\u4ea7\u54c1\u5360\u636e\u4e86\u7f8e\u56fd\u53e3\u9999\u7cd6\u5e02\u573a\u7684\u5c06\u8fd1\u534a\u58c1\u6c5f\u5c71\uff0c\u5728\u6b27\u6d32\u5219\u5360\u4e86\u53e3\u9999\u7cd6\u5168\u90e8\u5229\u6da6\u7684\u7ea650\uff05\u3002\u7bad\u724c\u4ea7\u54c1\u572818\u4e2a\u6b27\u6d32\u5e02\u573a\u4e0a\u662f\u7edd\u5bf9\u7684\u9886\u5bfc\u8005\uff0c\u5e02\u573a\u4efd\u989d\u9ad8\u8fbe80\uff05\u6216\u4ee5\u4e0a\u3002<\/p>\n<p>\u7bad\u724c\u516c\u53f8\u5728\u4e2d\u56fd\u7684\u54c1\u724c\u7ec4\u5408\u5305\u62ec\u201c\u7eff\u7bad\u201d\uff08 Doublemint\uff09\u3001\u201c \u9ec4\u7bad\u201d(Juicy Fruit)\u3001\u201c\u767d\u7bad\u201d(Wrigley&#8217;s Spearmint)\u3001\u201c \u7bad\u724c\u5496\u5561\u53e3\u9999\u7cd6 \u201d(Wrigley&#8217;s coffee gum )\u3001\u201c\u76ca\u8fbe\u201d(Extra)\u65e0\u7cd6\u53e3\u9999\u7cd6 \u3001 \u201c\u52b2\u6d6a\u201d(Cool Air)\u8d85\u51c9\u53e3\u9999\u7cd6 \u3001\u201c\u5927\u5927\u201d\uff08 Ta Ta\uff09\u6ce1\u6ce1\u7cd6\u548c\u201c\u771f\u77e5\u68d2\u201d (Pim Pom) \u68d2\u68d2\u7cd6\u7b49\u30022004\u5e7411\u670815\u65e5\uff0c\u7bad\u724c\u5ba3\u5e03\uff0c\u516c\u53f8\u5c06\u4ee514.8\u4ebf\u7f8e\u5143\u73b0\u91d1\u6536\u8d2d\u5361\u592b\u98df\u54c1(KraftFood)\u7684\u7cd6\u679c\u4e1a\u52a1\uff0c\u4ece\u800c\u4ee4\u4e1a\u52a1\u5ef6\u4f38\u81f3\u5176\u5b83\u7cd6\u7c7b\u4ea7\u54c1\u3002\u8fd9\u7b14\u4ea4\u6613\u5305\u62ec\u5361\u592b\u7684Altoids\u724c\u8584\u8377\u53e3\u9999\u7cd6\u3001LifeSavers\u7cd6\u679c\u3001CremeSavers\u7cd6\u679c\u4ee5\u53caTrolli\u6a61\u76ae\u7cd6\u548cSugus\u745e\u58eb\u7cd6\u7b49\u54c1\u724c\u3002<\/p>\n<p>\u8bf4\u8d77\u739b\u6c0f\u5927\u4f19\u4e5f\u4f1a\u662f\u5b8c\u5168\u6ca1\u6982\u5ff5\uff0c\u4f46\u5b83\u7684\u6bcf\u4e00\u6b3e\u4ea7\u54c1\u5374\u90fd\u662f\u5927\u540d\u9f0e\u9f0e\u3002\u559c\u6b22\u5ba0\u7269\u7684\u4eba\u58eb\u5c31\u66f4\u79bb\u4e0d\u5f00\u5b83\u4e86\uff1a<br \/>\n<a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113207_logo_wrigleymars.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113207_logo_wrigleymars.gif\" alt=\"\" title=\"29_113207_logo_wrigleymars\" width=\"425\" height=\"175\" class=\"alignnone size-full wp-image-3171\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113207_logo_wrigleymars.gif 425w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113207_logo_wrigleymars-300x123.gif 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a>MARS\uff08\u739b\u6c0f\uff09<br \/>\n\u4ece1911\u5e74\u5f17\u5170\u514b\u2022\u9a6c\u65af\u5148\u751f\u521b\u7acb\u739b\u6c0f\u54c1\u724c\u7b97\u8d77\uff0c\u5728\u8fd1\u767e\u5e74\u7684\u5386\u53f2\u5f53\u4e2d\uff0c\u739b\u6c0f\u7cd6\u679c\u5de7\u514b\u529b\u4ea7\u54c1\u548c\u5ba0\u7269\u7c7b\u4ea7\u54c1\u9500\u91cf\u5206\u522b\u4f4d\u5c45\u5168\u7403\u540c\u7c7b\u4ea7\u54c1\u9996\u4f4d\u3002\u739b\u6c0f\u516c\u53f8\u662f\u4e00\u5bb6\u5bb6\u65cf\u62e5\u6709\u7684\u8de8\u56fd\u516c\u53f8\uff0c\u4e3b\u8981\u4e1a\u52a1\u6d89\u53ca\u96f6\u98df\u7c7b\uff08\u7cd6\u679c\u5de7\u514b\u529b\uff09\u3001\u5ba0\u7269\u7c7b\u3001\u4e3b\u98df\u548c\u7535\u5b50\u4ea7\u54c1\u7684\u5236\u9020\u548c\u8425\u9500\u3002\u516c\u53f8\u5168\u7403\u5e74\u9500\u552e\u989d\u8d85\u8fc7140\u4ebf\u7f8e\u5143\u3002\u76ee\u524d\u5168\u7403\u6709\u4e09\u5206\u4e4b\u4e00\u7684\u5ba0\u7269\u6bcf\u5929\u5728\u98df\u7528\u739b\u6c0f\u7684\u5b9d\u8def\u72d7\u7cae\u548c\u4f1f\u5609\u732b\u7cae\u3002<br \/>\n<a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113636_logo_mas.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113636_logo_mas.gif\" alt=\"\" title=\"29_113636_logo_mas\" width=\"425\" height=\"175\" class=\"alignnone size-full wp-image-3172\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113636_logo_mas.gif 425w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_113636_logo_mas-300x123.gif 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a><br \/>\n\u739b\u6c0f\u4ee5\u5176\u4f17\u591a\u7684\u56fd\u9645\u77e5\u540d\u54c1\u724c\uff0c\u5982\u5fb7\u8299(DOVE)\u3001M&#038;M&#8217;s\u3001\u58eb\u529b\u67b6(SNICKERS)\u3001\u5f69\u8679\u7cd6(SKITTLES)\u3001\u5b9d\u8def(PEDIGREE)\u3001\u4f1f\u5609(WHISKAS)\uff0c\u5728\u5e02\u573a\u4e0a\u6811\u7acb\u8d77\u81ea\u5df1\u7684\u5f62\u8c61\u3002<\/p>\n<p>\u503c\u5f97\u5355\u72ec\u62ff\u51fa\u6765\u8bf4\u7684\u5c31\u662f\u8fd9\u4e2a\uff1a<br \/>\n<a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_114710_logo_mms.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_114710_logo_mms.gif\" alt=\"\" title=\"29_114710_logo_mms\" width=\"425\" height=\"175\" class=\"alignnone size-full wp-image-3173\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_114710_logo_mms.gif 425w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_114710_logo_mms-300x123.gif 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a>M&#038;M&#8217;s<br \/>\n1941\u5e74\uff0cM&#038;M&#8217;s\u725b\u5976\u5de7\u514b\u529b\u6b63\u5f0f\u8bde\u751f\u30021954\u5e74\uff0cM&#038;M&#8217;s\u63a8\u51fa\u7b2c\u4e00\u652f\u7535\u89c6\u5e7f\u544a\uff0c\u5e7f\u544a\u8bed\u201cM&#038;M&#8217;s\u725b\u5976\u5de7\u514b\u529b\uff0c\u53ea\u6eb6\u5728\u53e3\u3001\u4e0d\u6eb6\u5728\u624b\u201d\u98ce\u9761\u5168\u7403\u3002 1960\u5e74\uff0cM&#038;M&#8217;s\u82b1\u751f\u725b\u5976\u5de7\u514b\u529b\u51fa\u73b0\u4e86\u4e09\u79cd\u65b0\u989c\u8272\uff0c\u5b83\u4eec\u5206\u522b\u662f\u7ea2\u8272\u3001\u7eff\u8272\u548c\u9ec4\u8272\uff0c\u52a0\u4e0a\u539f\u6765\u7684\u68d5\u8272\uff0cM&#038;M&#8217;s&reg;\u82b1\u751f\u725b\u5976\u5de7\u514b\u529b\u5171\u6709\u56db\u79cd\u7f24\u7eb7\u6210\u5458\u30022004\u5e74\uff0cM&#038;M&#8217;s \u88ab\u8bc4\u4e3a\u7f8e\u56fd\u6700\u53d7\u559c\u7231\u7684\u5e7f\u544a\u6807\u5fd7\uff01M&#038;M&#8217;s\u7684\u5e7f\u544a\u8bed&#8221;&#8221;\u53ea\u6eb6\u5728\u53e3\uff0c\u4e0d\u6eb6\u5728\u624b&#8221;&#8221;\u4e5f\u88ab\u5e7f\u544a\u5468\u520a\u8bc4\u4e3a2004\u5168\u7f8e\u7b2c\u4e00\u5e7f\u544a\u540d\u53e5\u3002<\/p>\n<p>1990\u5e74\uff0c\u4f5c\u4e3a\u6700\u5927\u7684\u8d5e\u52a9\u5546\u4e4b\u4e00\uff0c\u739b\u6c0f\u516c\u53f8\u4ee5M&#038;M&#8217;s\u00ae 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\/>\n<a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_171120_logo_berkshirehathaway.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_171120_logo_berkshirehathaway.gif\" alt=\"\" title=\"29_171120_logo_berkshirehathaway\" width=\"425\" height=\"175\" class=\"alignnone size-full wp-image-3174\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_171120_logo_berkshirehathaway.gif 425w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/10\/29_171120_logo_berkshirehathaway-300x123.gif 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/a>Berkshire Hathaway\uff08\u4f2f\u514b\u5e0c\u5c14\u00b7\u54c8\u6492\u97e6\uff09<br \/>\n\u4f2f\u514b\u5e0c\u5c14\u00b7\u54c8\u6492\u97e6\u516c\u53f840\u5e74\u524d\uff0c\u662f\u4e00\u5bb6\u6fd2\u4e34\u7834\u4ea7\u7684\u7eba\u7ec7\u5382\uff0c\u6c83\u4f26\u00b7\u5df4\u83f2\u7279(Warren 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