{"id":341,"date":"2007-04-18T17:17:38","date_gmt":"2007-04-18T09:17:38","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=341"},"modified":"2013-02-28T18:00:52","modified_gmt":"2013-02-28T10:00:52","slug":"unilever","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/unilever.html","title":{"rendered":"Unilever"},"content":{"rendered":"

\"unilever\"<\/a><\/p>\n

\u8054\u5408\u5229\u534e(Unilever)<\/p>\n

\u54c1\u724c\u539f\u4ea7\u5730\uff1a\u8377\u5170\uff0b\u82f1\u56fd<\/p>\n

\u884c\u4e1a\uff1a\u65e5\u5316\uff0b\u98df\u54c1<\/p>\n

\u521b\u7acb\u65f6\u95f4\uff1a1930\u5e74<\/p>\n

\u8054\u5408\u5229\u534e(Unilever)\u7531\u8377\u5170\u4eba\u9020\u9ec4\u6cb9\u516c\u53f8\u4e0e\u82f1\u56fd\u5229\u534e\u5144\u5f1f\u5236\u7682\u516c\u53f8\u5408\u5e76\u6210\u7acb\uff0c\u8fd9\u4e24\u4e2a\u516c\u53f8\u5728\u539f\u6750\u6599\u3001\u4ea7\u54c1\u5e02\u573a\u548c\u5206\u9500\u6e20\u9053\u65b9\u9762\u9887\u5177\u76f8\u540c\u4e4b\u5904\uff0c\u8fd9\u4f7f\u5f97\u5408\u5e76\u975e\u5e38\u6210\u529f\u3002\u8054\u5408\u5229\u534e\u96c6\u56e2\u603b\u90e8\u8bbe\u4e8e\u8377\u5170\u9e7f\u7279\u4e39(Rotterdam)\u53ca\u82f1\u56fd\u4f26\u6566(London)\u3002
\n\u5b50\u54c1\u724c\uff1a\u590f\u58eb\u83b2\u3001\u65c1\u6c0f\u3001\u529b\u58eb\u3001\u6d01\u8bfa\u3001\u4e2d\u534e\u3001\u591a\u82ac\u3001\u597d\u4e50\u95e8\u3001\u5965\u5999\u3001\u51e1\u58eb\u6797\uff0c\u7acb\u987f\u3001\u548c\u8def\u96ea\u3001\u5bb6\u4e50\u7b49\u7b49\u3002<\/p>\n

\u65b0logo\u753125\u79cd\u56fe\u6848\u6784\u6210\uff0c\u5206\u522b\u4ee3\u8868\u4e00\u79cd\u6d3b\u529b\u548c\u4ea7\u54c1\u54c1\u724c\u3002<\/p>\n

Sun\/ \u592a\u967d \u6d3b\u529b\u7684\u8c61\u5fb5\uff0c\u4eba\u985e\u8cf4\u4ee5\u7dad\u751f\u7684\u81ea\u7136\u8cc7\u6e90\uff0c\u4e00\u5207\u751f\u547d\u7684\u8d77\u6e90 Our primary natural resource. All life begins with the sun-the ultimate symbol of vitality. It evokes Unilever\u2019s origins in Port Sunlight and can represent a number of our brands. Flora, Slim-Fast and OMO all use radiance to communicate their benefits.<\/p>\n

DNA\/ \u57fa\u56e0 \u96d9\u87ba\u65cb\u7dda\u5f62\u72c0\uff0c\u4ee3\u8868\u751f\u547d\u7684\u8d77\u6e90\u548c\u751f\u5316\u79d1\u5b78\uff0c\u66f4\u662f\u5065\u5eb7\u751f\u6d3b\u7684\u95dc\u9375 The double helix, the genetic blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life, and DNA the smallest.<\/p>\n

Bee\/ \u871c\u8702 \u5275\u9020\u529b\u3001\u50b3\u64ad\u3001\u8f9b\u52e4\u5de5\u4f5c\uff0c\u548c\u7269\u7a2e\u591a\u6a23\u6027\uff0c\u8c61\u5fb5\u74b0\u5883\u5e36\u4f86\u7684\u6a5f\u9047\u548c\u6311\u6230 Represents creation, pollination, hard work and bio-diversity. Bees symbolize both environmental challenges and opportunities.<\/p>\n

Hand\/ \u624b \u8c61\u5fb5\u611f\u6027\u3001\u95dc\u5fc3\u8207\u9700\u6c42 A symbol of sensitivity, care and need. It represents both skin and touch.<\/p>\n

Flower\/ \u82b1\u6735 \u82b3\u9999\uff0c\u8207\u300c\u624b\u300d\u5716\u6848\u7d44\u5408\u6642\uff0c\u4ee3\u8868\u6ecb\u6f64\u4e73\u6db2\u6216\u4e73\u971c Represents fragrance. When seen with the hand, it represents moisturizers or cream.<\/p>\n

Hair\/ \u9aee\u7d72 \u7f8e\u9e97\u7684\u8c61\u5fb5\uff0c\u8207\u300c\u82b1\u6735\u300d\u5716\u6848\u7d44\u5408\u6642\uff0c\u4ee4\u4eba\u806f\u60f3\u5230\u4e7e\u6de8\u3001\u82ac\u82b3\uff1b\u8207\u300c\u624b\u300d\u7684\u5716\u6848\u7d44\u5408\u6642\uff0c\u5247\u4ee3\u8868\u67d4\u8edf A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.<\/p>\n

Palm Tree\/ \u68d5\u6ada\u6a39 \u591a\u6a23\u7684\u81ea\u7136\u8cc7\u6e90\uff0c\u4e5f\u662f\u5929\u5802\u7684\u8c61\u5fb5 A nurtured resource. It produces palm oil as well as many fruits-coconuts, bananas and dates-and also symbolizes paradise.<\/p>\n

Sauces or speads\/ \u8abf\u5473\u91ac \u4ee3\u8868\u6df7\u5408\u8207\u652a\u62cc\uff0c\u8868\u9054\u6df7\u5408\u9999\u5473\u3001\u589e\u6dfb\u6ecb\u5473\u4e4b\u610f Represents mixing or stirring. It suggests blending in flavors and adding taste.<\/p>\n

Spoon\/ \u6e6f\u5319 \u8c61\u5fb5\u71df\u990a\u3001\u53e3\u5473\u8207\u70f9\u98ea A symbol of nutrition, tasting and cooking.<\/p>\n

Bowl\/ \u7897 \u6eff\u6eff\u4e00\u7897\u5145\u6eff\u9999\u5473\u7684\u98df\u7269\uff0c\u4ea6\u4ee3\u8868\u5373\u98df\u98df\u54c1\u3001\u71b1\u98f2\u6216\u6e6f\u54c1 A bowl of delicious-smelling food. It can also represent a ready meal, hot drink or soup.
\nS<\/p>\n

pice and flavours\/ \u8fa3\u6912\u53ca\u8abf\u5473\u6599 \u4ee3\u8868\u8fa3\u6912\u6216\u65b0\u9bae\u914d\u6599 Represents chili or fresh ingredients<\/p>\n

Fish\/ \u9b5a \u8c61\u5fb5\u98df\u54c1\u3001\u6d77\u6c34\u6216\u6de1\u6c34 Represents food, sea or fresh water.<\/p>\n

Sparkle\/ \u706b\u82b1 \u660e\u4eae\u3001\u5065\u5eb7\u3001\u6d3b\u529b\u9583\u8000 Clean, healthy and sparkling with energy.<\/p>\n

Bird\/ \u5c0f\u9ce5 \u8c61\u5fb5\u81ea\u7531\uff0c\u5f9e\u7463\u4e8b\u4e2d\u89e3\u812b\uff0c\u76e1\u60c5\u4eab\u53d7\u751f\u6d3b\u6a02\u8da3 A symbol of freedom. It suggests a relief from daily chores, and getting more out of life.<\/p>\n

Recycle\/ \u5faa\u74b0 \u5be6\u73fe\u6301\u7e8c\u505a\u597d\u74b0\u4fdd\u7684\u627f\u8afe Part of our commitment to sustainability.<\/p>\n

Lips\/ \u5634\u5507 \u8c61\u5fb5\u7f8e\u9e97\u3001\u7f8e\u8c8c\u8207\u54c1\u5473\u517c\u5177 Represent beauty, looking good and taste.<\/p>\n

Ice cream\/ \u51b0\u6dc7\u6dcb \u4f11\u9592\u3001\u6109\u6085\u53ca\u4eab\u53d7 A treat, pleasure and enjoyment.<\/p>\n

Tea\/ \u8336 \u690d\u7269\u6216\u5f9e\u690d\u7269\u8403\u53d6\u7684\u83c1\u83ef\uff0c\u4f8b\u5982\u8336\u8449\uff0c\u4e5f\u662f\u6210\u9577\u8207\u8015\u8018\u7684\u8c61\u5fb5 A plant or an extract of a plant, such as tea. Also a symbol of growing and farming.<\/p>\n

Particles\/ \u5fae\u7c92 \u4ee3\u8868\u79d1\u5b78\u3001\u6ce1\u6cab\u8207\u6d3b\u8e8d A reference to science bubbles and fizz.<\/p>\n

Frozen\/ \u51b0\u51cd \u690d\u7269\u662f\u65b0\u9bae\u7684\u8c61\u5fb5\uff0c\u4ee3\u8868\u500b\u4eba\u6e05\u6f54\uff0c\u8207\u300c\u8863\u7269\u300d\u5716\u6848\u4e00\u8d77\u4f7f\u7528\uff0c\u5247\u4ee3\u8868\u8863\u7269\u6d17\u8b77 The plant is a symbol of freshness, the snowflake represents freezing. A transformational symbol.<\/p>\n

Wave\/ \u6d6a\u82b1 \u4e7e\u6de8\u3001\u6e05\u65b0\u8207\u6d3b\u529b\uff0c\u4ee3\u8868\u500b\u4eba\u6e05\u6f54\uff0c\u8207\u300c\u8863\u7269\u300d\u5716\u6848\u4e00\u8d77\u4f7f\u7528\uff0c\u5247\u4ee3\u8868\u8863\u7269\u6d17\u8b77 Symbolizes cleanliness, freshness and vigour either as personal washing or as a laundry icon (with the shirt)<\/p>\n

Liquid\/ \u6c34\u6ef4 \u4ee3\u8868\u4e7e\u6de8\u7684\u6c34\u548c\u7d14\u6de8 A reference to clean water and purity.<\/p>\n

Container\/ \u5bb9\u5668 \u4ee3\u8868\u5305\u88dd\uff0c\u4e00\u74f6\u500b\u4eba\u4f7f\u7528\u7684\u4e73\u6db2 Symbolizes packaging-a pot of cream associated with personal care.<\/p>\n

Clothes\/ \u8863\u7269 \u4ee3\u8868\u7f8e\u9e97\u4e7e\u6de8\u7684\u8863\u7269 Represent fresh laundry and looking good.<\/p>\n

Heart\/ \u5fc3 \u8c61\u5fb5\u611b\u3001\u5475\u8b77\u8207\u5065\u5eb7 A symbol of love, care and health.<\/p>\n

\u6211\u4eec\u73b0\u5728\u5904\u5904\u53ef\u89c1\u7684\u8054\u5408\u5229\u534e\u7684logo\u662f2004\u5e74\u63a8\u51fa\u7684\u516c\u53f8\u6807\u8bc6\uff0c\u5b83\u53ef\u4ee5\u5728\u4f60\u4f7f\u7528\u7684\u6d17\u53d1\u6c34\u3001\u6d17\u8863\u7c89\u3001\u7259\u818f\u3001\u5976\u8336\u4ee5\u53ca\u51b0\u6dc7\u6dcb\u7684\u5305\u88c5\u80cc\u9762\u88ab\u627e\u5230\u3002\u5728\u8054\u5408\u5229\u534e\u5b98\u65b9\u7f51\u7ad9\u4e0a\u8fd9\u6837\u5199\u9053\uff1a
\n\u201c\u4e00\u4e2a\u5b57\u6bcd\u201cU\u201d\uff0c\u8bde\u751f\u4e8e20\u4e16\u7eaa20\u5e74\u4ee3\u7684\u4e00\u4e2a\u5c0f\u5c0f\u7684\u80a5\u7682\u751f\u4ea7\u5546\uff1b\u53e6\u4e00\u4e2a\u5b57\u6bcd\u201cU\u201d\u5219\u8131\u80ce\u81ea21\u4e16\u7eaa\u521d\u4e00\u4e2a\u5728\u5168\u740388\u4e2a\u56fd\u5bb6\uff08\u5730\u533a\uff09\u62e5\u6709300\u591a\u5bb6\u5206\u652f\u673a\u6784\u3001234,000\u540d\u5458\u5de5\u7684\u8de8\u56fd\u5de8\u64ce\u3002\u8d2f\u7a7f\u4e24\u8005\u7684\uff0c\u5374\u662f\u540c\u4e00\u79cd\u5ef6\u7eed\u4e8675\u5e74\u7684\u68a6\u60f3\u3002\u201d<\/p>\n

\u7684\u786e\u5982\u6b64\uff0c\u5f88\u4e45\u4ee5\u6765\uff0c\u5728\u540c\u7b49\u6761\u4ef6\u4e0b\uff0c\u9009\u62e9\u8054\u5408\u5229\u534e\u800c\u4e0d\u662f\u5b9d\u6d01\uff0c\u4e00\u5982\u767e\u4e8b\u4e4b\u4e8e\u53ef\u53e3\u53ef\u4e50\u3002\u539f\u56e0\u6251\u6714\u8ff7\u79bb\uff0c\u6211\u81ea\u5df1\u4e5f\u4e0d\u6e05\u695a\uff0c\u4ec5\u51ed\u4e00\u79cd\u51a5\u51a5\u4e2d\u7684\u6307\u5f15\u3002\u4e00\u79cd\u54c1\u724c\u672c\u8eab\u7684\u4eb2\u5207\u611f\u6216\u8005\u5bf9\u6211\u7684\u9002\u5408\u3002<\/p>\n

\u8054\u5408\u5229\u534e\u7684\u65b0logo\u4e5f\u589e\u5f3a\u4e86\u8fd9\u79cd\u611f\u53d7\uff0c\u5b83\u6e05\u65b0\u81ea\u7136\uff0c\u5065\u5eb7\u5e73\u548c\uff0c\u66f4\u5065\u5eb7\u5bcc\u6709\u6d3b\u529b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8054\u5408\u5229\u534e(Unilever) \u54c1\u724c\u539f\u4ea7\u5730\uff1a\u8377\u5170\uff0b\u82f1\u56fd \u884c\u4e1a\uff1a\u65e5\u5316\uff0b\u98df\u54c1 \u521b\u7acb\u65f6\u95f4\uff1a1930\u5e74 \u8054\u5408\u5229\u534e(Unilever)\u7531\u8377\u5170\u4eba\u9020\u9ec4\u6cb9\u516c\u53f8\u4e0e\u82f1\u56fd\u5229\u534e\u5144\u5f1f\u5236\u7682\u516c\u53f8\u5408\u5e76\u6210\u7acb\uff0c\u8fd9\u4e24\u4e2a\u516c\u53f8\u5728\u539f\u6750\u6599\u3001\u4ea7\u54c1\u5e02\u573a\u548c\u5206\u9500\u6e20\u9053\u65b9\u9762\u9887\u5177\u76f8\u540c\u4e4b\u5904\uff0c\u8fd9\u4f7f\u5f97\u5408\u5e76\u975e\u5e38\u6210\u529f\u3002\u8054\u5408\u5229\u534e\u96c6\u56e2\u603b\u90e8\u8bbe\u4e8e\u8377\u5170\u9e7f\u7279\u4e39(Rotterdam)\u53ca\u82f1\u56fd\u4f26\u6566(London)\u3002 \u5b50\u54c1\u724c\uff1a\u590f\u58eb\u83b2\u3001\u65c1\u6c0f\u3001\u529b\u58eb\u3001\u6d01\u8bfa\u3001\u4e2d\u534e\u3001\u591a\u82ac\u3001\u597d\u4e50\u95e8\u3001\u5965\u5999\u3001\u51e1\u58eb\u6797\uff0c\u7acb\u987f\u3001\u548c\u8def\u96ea\u3001\u5bb6\u4e50\u7b49\u7b49\u3002 \u65b0logo\u753125\u79cd\u56fe\u6848\u6784\u6210\uff0c\u5206\u522b\u4ee3\u8868\u4e00\u79cd\u6d3b\u529b\u548c\u4ea7\u54c1\u54c1\u724c\u3002 Sun\/ \u592a\u967d \u6d3b\u529b\u7684\u8c61\u5fb5\uff0c\u4eba\u985e\u8cf4\u4ee5\u7dad\u751f\u7684\u81ea\u7136\u8cc7\u6e90\uff0c\u4e00\u5207\u751f\u547d\u7684\u8d77\u6e90 Our primary natural resource. All life begins with the sun-the ultimate symbol of vitality. It evokes Unilever\u2019s origins in Port Sunlight and can represent a number of our brands. Flora, Slim-Fast and OMO all use radiance to communicate their benefits. DNA\/ \u57fa\u56e0 \u96d9\u87ba\u65cb\u7dda\u5f62\u72c0\uff0c\u4ee3\u8868\u751f\u547d\u7684\u8d77\u6e90\u548c\u751f\u5316\u79d1\u5b78\uff0c\u66f4\u662f\u5065\u5eb7\u751f\u6d3b\u7684\u95dc\u9375 The double […]<\/p>\n","protected":false},"author":1,"featured_media":5149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=341"}],"version-history":[{"count":2,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/341\/revisions"}],"predecessor-version":[{"id":5150,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/341\/revisions\/5150"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/5149"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=341"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}