{"id":3464,"date":"2010-08-14T17:52:42","date_gmt":"2010-08-14T09:52:42","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=3464"},"modified":"2012-02-24T14:32:43","modified_gmt":"2012-02-24T06:32:43","slug":"anz-new-logo","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/anz-new-logo.html","title":{"rendered":"ANZ new logo\uff0c\u84dd\u83b2\u82b1"},"content":{"rendered":"<p><a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/12\/anz-new.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2011\/12\/anz-new.png\" alt=\"\" title=\"anz-new\" width=\"320\" height=\"520\" class=\"alignright size-full wp-image-3466\" \/><\/a>ANZ\uff08\u6fb3\u65b0\u94f6\u884c\uff09\u63a8\u51fa\u5168\u65b0\u54c1\u724c\u6807\u8bc6\uff0c\u8fd9\u672c\u4e0d\u662f\u4e00\u4e2a\u975e\u5e38\u8f70\u52a8\u7684\u6d88\u606f\uff0c\u4f46BrandVale\u7ec4\u7ec7\u8fd9\u7bc7\u6587\u7ae0\u7684\u8fc7\u7a0b\u5374\u5f02\u5e38\u6709\u8da3\u3002<\/p>\n<p>ANZ \u65b0\u6807\u8bc6\u6700\u5927\u7684\u53d8\u5316\u5f53\u5c5e\u56fe\u5f62\u5143\u7d20\u7684\u5f15\u5165\uff0c\u636eANZ CEO Mike Smith\u7684\u4ecb\u7ecd\uff0c\u4e09\u4e2a\u84dd\u8272\u6591\u70b9\u5206\u522b\u4ee3\u8868\u4e86ANZ\u7684\u4e09\u4e2a\u5e02\u573a\uff08Australia, New Zealand and Asia.\uff09\uff0c\u501f\u6b64\u8868\u793aANZ\u4e13\u6ce8\u4e9a\u6d32\u5e02\u573a\u7684\u51b3\u5fc3\uff0c\u8fd9\u6b21rebranding\u4e3b\u8981\u89e3\u51b3ANZ\u591a\u5e74\u6765\u79ef\u7d2f\u4e0b\u6765\u7684\u54c1\u724c\u8bc6\u522b\u95ee\u9898\uff0c\u7ecf\u8fc7\u4e0a\u767e\u5e74\u7684\u53d1\u5c55\uff0cANZ\u7684\u54c1\u724c\u6807\u8bc6\u53d8\u5f97\u6709\u4e9b\u652f\u79bb\u7834\u788e\u3002<\/p>\n<p>\u4e0e\u65b0\u6807\u8bc6\u540c\u6b65\u63a8\u51fa\u7684\u8fd8\u6709\u65b0\u7684\u54c1\u724cslogan\uff1a\u201dWe live in your world\u201d\u3002ANZ\u7684\u65b0\u6807\u8bc6\u53e6\u4e00\u4e2a\u53d8\u5316\u5728\u4e8e\u5c06\u539f\u6709\u7684\u8d2f\u7a7fANZ\u4e09\u4e2a\u5b57\u6bcd\u7684\u6a2a\u7ebf\u4ece\u56db\u6839\u7b80\u5316\u4e3a\u4e86\u4e00\u6839\uff0c\u540c\u65f6\u6276\u6b63\u4e86\u82f1\u6587\u5b57\u6bcd\u3002\u8fd9\u4e24\u8005\u90fd\u662f\u975e\u5e38\u53ef\u53d6\u7684\u3002ANZ\u65b0\u6807\u8bc6\u56fe\u5f62\u90e8\u5206\u50cf\u4e00\u4e2a\u5f20\u5f00\u81c2\u8180\u7684\u4eba\uff0c\u6216\u8005\u8bf4\u66f4\u50cf\u4e00\u6735\u76db\u653e\u7684\u83b2\u82b1\uff08lotus\uff09\u3002<!--more--><\/p>\n<p>ANZ\uff08Australia &#038; New Zealand Banking Group Limited\uff0c\u5373\u6fb3\u5927\u5229\u4e9a\u548c\u65b0\u897f\u5170\u94f6\u884c\u96c6\u56e2\uff09\uff0c\u4e2d\u6587\u540d\u7b80\u79f0\u4e3a\u201c\u6fb3\u65b0\u94f6\u884c\u201d\u3002\u59cb\u521b\u4e8e1835\u5e74\uff0c\u65e9\u671f\u53eb\u505a\u6fb3\u5927\u5229\u4e9a\u94f6\u884c\u3002\u76ee\u524d\u662f\u5168\u6fb3\u56db\u5927\u94f6\u884c\u4e4b\u4e00\uff0c\u5168\u7403\u6392\u540d\u5728\u524d50\u4f4d\uff0c\u4e1a\u52a1\u4e3b\u8981\u5206\u5e03\u5728\u6fb3\u5927\u5229\u4e9a\u3001\u65b0\u897f\u5170\u548c\u4e9a\u592a\uff0c\u662f\u4e00\u5bb6\u6210\u957f\u578b\u4f18\u8d28\u533a\u57df\u94f6\u884c\u3002<\/p>\n<p>\u6fb3\u65b0\u94f6\u884c1986 \u5e74\u5728\u5317\u4eac\u8bbe\u7acb\u529e\u4e8b\u5904\uff0c\u76ee\u524d\u5728\u5317\u4eac\u3001\u4e0a\u6d77\u548c\u5e7f\u5dde\u8bbe\u6709\u5206\u884c\uff0c\u540c\u65f6\u79ef\u6781\u53c2\u4e0e\u57ce\u5e02\u94f6\u884c\u5efa\u8bbe\uff0c\u62e5\u6709\u5929\u6d25\u94f6\u884c20 \uff05\u7684\u80a1\u6743\u4ee5\u53ca\u4e0a\u6d77\u94f6\u884c19.9 \uff05\u7684\u80a1\u6743\u3002ANZ\u5bf9\u4e9a\u6d32\u5e02\u573a\u7a7a\u524d\u91cd\u89c6\uff0c\u636e\u7edf\u8ba1\uff0c2009\u5e74\u4e0a\u534a\u5e74\uff0c\u6fb3\u65b0\u94f6\u884c15%\u7684\u5229\u6da6\u6765\u81ea\u4e9a\u6d32\u3002\uff08\u60f3\u4e0d\u91cd\u89c6\u90fd\u96be\uff09<\/p>\n<p>\u5728BrandVale\u6574\u7406\u8d44\u6599\u7684\u65f6\u5019\uff0c\u53d1\u73b0\u4e86\u4e00\u4ef6\u6709\u5173ANZ new logo\u7684\u602a\u4e8b\uff0c\u4e00\u4e2a\u7f72\u540dzhanglingye\u7684\u7f51\u6c11\u65e9\u57282009\u5e748\u67085\u65e5\u5c31\u5728\u56fd\u5185\u7684\u67d0\u7d20\u6750\u7f51\u7ad9\u4e0a\u4f20\u4e86\u8be5\u56fe\u7247\u3002\u65e0\u8bba\u4ecelogo\u7684\u56fe\u5f62\u5143\u7d20\u8fd8\u662f\u8272\u5f69\u6765\u770b\uff0c\u90fd\u4e0eANZ\u521a\u521a\u53d1\u5e03\u7684\u6807\u8bc6\u65e0\u4e8c\u3002\u8fd9\u4ef6\u4e8b\u5f88\u96be\u89e3\u91ca\u3002<\/p>\n<p>ANZ Bank\u2019s new logo, proudly unveiled yesterday by Mr Smith at the group\u2019s new headquarters in Melbourne, will be backed by an initial $15 million marketing spend.\u2014\u2014Herald Sun Oct 23, 2009<\/p>\n<p>\u5728Brandvale\u67e5\u8be2\u8d44\u6599\u7684\u540c\u65f6\uff0cANZ\u6362\u6807\u6d88\u606f\u521a\u521a\u88ab\u65b0\u534e\u7f51\u62a5\u9053\u8bc1\u5b9e\uff0c\u800c\u51e0\u5206\u949f\u524d\u6211\u5728\u67e5\u770b\u5404\u79cd\u65b0\u95fb\u6e90\u5747\u65e0\u6b64\u6d88\u606f\u3002\u5728ANZ\u7684\u5b98\u65b9\u7f51\u7ad9\u7684\u66f4\u65b0\u516c\u544a\u91cc\uff0c\u6f14\u793a\u56fe\u7247\u4e2d\u9690\u7ea6\u51fa\u73b0\u4e86\u65b0logo\u7684\u56fe\u5f62\uff0c\u800c\u5728\u67d0\u4e9b\u5730\u533a\uff0c\u751a\u81f3\u6709\u4eba\u5df2\u7ecf\u76ee\u7779\u4e86\u5e73\u9762\u5ba3\u4f20\u3002<\/p>\n<p>ANZ Bank Chase\u7bc7TVC\uff0c\u7531M&#038;C Saatchi\u64cd\u5200\u5b8c\u6210\u3002\u4ece\u8be5\u8bbe\u8ba1\u673a\u6784\u7684\u7f51\u7ad9\u770b\u5f97\u51fa\uff0c\u4e8c\u8005\u7684\u5408\u4f5c\u5173\u7cfb\u5e94\u8be5\u6709\u6bb5\u65f6\u95f4\u4e86\uff0c\u800cFinancialBrand \u5219\u6307\u660e\u4e86ANZ \u65b0logo\u4ecd\u7136\u51fa\u81eaM&#038;C Saatchi\u3002\u7247\u4e2d\u4e00\u4e2a\u540d\u53ebJACK\u7684\u94f6\u884c\u804c\u5458\u6a21\u6837\u7684\u7537\u5b50 \u5728\u4e0b\u73ed\u9014\u4e2d\u88ab\u8857\u4e0a\u5404\u884c\u5404\u4e1a\u7684\u4eba\u4eec\u8ba4\u51fa\uff0c\u6bcf\u4e2a\u4eba\u770b\u5230JACK\u90fd\u75af\u72c2\u7684\u8ffd\u9010\u4ed6\uff0c\u6211\u4eec\u660e\u767d\u8fd9\u662f\u4e00\u4e9b\u5c0f\u4e1a\u4e3b\u5728\u4e3a\u5f97\u5230\u94f6\u884c\u7684\u8d44\u91d1\u670d\u52a1\u800c\u6293\u72c2\u7684\u6e34\u671b\u5fc3\u6001\uff0cANZ\u80fd\u591f\u63d0\u4f9b\u7ed9\u4eba\u4eec\u66f4\u591a\u5c0f\u5b97\u5546\u52a1\u7684\u4e13\u5bb6\u670d\u52a1\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANZ\uff08\u6fb3\u65b0\u94f6\u884c\uff09\u63a8\u51fa\u5168\u65b0\u54c1\u724c\u6807\u8bc6\uff0c\u8fd9\u672c\u4e0d\u662f\u4e00\u4e2a\u975e\u5e38\u8f70\u52a8\u7684\u6d88\u606f\uff0c\u4f46BrandVale\u7ec4\u7ec7\u8fd9\u7bc7\u6587\u7ae0\u7684\u8fc7\u7a0b\u5374\u5f02\u5e38\u6709\u8da3\u3002 ANZ \u65b0\u6807\u8bc6\u6700\u5927\u7684\u53d8\u5316\u5f53\u5c5e\u56fe\u5f62\u5143\u7d20\u7684\u5f15\u5165\uff0c\u636eANZ CEO Mike Smith\u7684\u4ecb\u7ecd\uff0c\u4e09\u4e2a\u84dd\u8272\u6591\u70b9\u5206\u522b\u4ee3\u8868\u4e86ANZ\u7684\u4e09\u4e2a\u5e02\u573a\uff08Australia, New Zealand and Asia.\uff09\uff0c\u501f\u6b64\u8868\u793aANZ\u4e13\u6ce8\u4e9a\u6d32\u5e02\u573a\u7684\u51b3\u5fc3\uff0c\u8fd9\u6b21rebranding\u4e3b\u8981\u89e3\u51b3ANZ\u591a\u5e74\u6765\u79ef\u7d2f\u4e0b\u6765\u7684\u54c1\u724c\u8bc6\u522b\u95ee\u9898\uff0c\u7ecf\u8fc7\u4e0a\u767e\u5e74\u7684\u53d1\u5c55\uff0cANZ\u7684\u54c1\u724c\u6807\u8bc6\u53d8\u5f97\u6709\u4e9b\u652f\u79bb\u7834\u788e\u3002 \u4e0e\u65b0\u6807\u8bc6\u540c\u6b65\u63a8\u51fa\u7684\u8fd8\u6709\u65b0\u7684\u54c1\u724cslogan\uff1a\u201dWe live in your world\u201d\u3002ANZ\u7684\u65b0\u6807\u8bc6\u53e6\u4e00\u4e2a\u53d8\u5316\u5728\u4e8e\u5c06\u539f\u6709\u7684\u8d2f\u7a7fANZ\u4e09\u4e2a\u5b57\u6bcd\u7684\u6a2a\u7ebf\u4ece\u56db\u6839\u7b80\u5316\u4e3a\u4e86\u4e00\u6839\uff0c\u540c\u65f6\u6276\u6b63\u4e86\u82f1\u6587\u5b57\u6bcd\u3002\u8fd9\u4e24\u8005\u90fd\u662f\u975e\u5e38\u53ef\u53d6\u7684\u3002ANZ\u65b0\u6807\u8bc6\u56fe\u5f62\u90e8\u5206\u50cf\u4e00\u4e2a\u5f20\u5f00\u81c2\u8180\u7684\u4eba\uff0c\u6216\u8005\u8bf4\u66f4\u50cf\u4e00\u6735\u76db\u653e\u7684\u83b2\u82b1\uff08lotus\uff09\u3002<\/p>\n","protected":false},"author":1,"featured_media":3468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,84],"tags":[],"class_list":["post-3464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","category-rebranding-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/3464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=3464"}],"version-history":[{"count":3,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/3464\/revisions"}],"predecessor-version":[{"id":4546,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/3464\/revisions\/4546"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/3468"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=3464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=3464"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=3464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}