{"id":3888,"date":"2009-02-23T10:52:21","date_gmt":"2009-02-23T02:52:21","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=3888"},"modified":"2012-02-26T17:02:51","modified_gmt":"2012-02-26T09:02:51","slug":"reckitt-benckiser","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/reckitt-benckiser.html","title":{"rendered":"\u5229\u6d01\u65f6\u4f4e\u8c03\u6362\u6807"},"content":{"rendered":"<p><a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2009\/02\/rb.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3890\" title=\"rb\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2009\/02\/rb.png\" alt=\"\" width=\"285\" height=\"520\" \/><\/a><a href=\"http:\/\/www.reckittbenckiser.com\/\" target=\"_blank\">Reckitt Benckiser<\/a>\uff08RB\uff09\u5229\u6d01\u65f6\u662f\u5168\u7403\u6700\u5927\u7684\u5bb6\u7528\u6e05\u6d01\u7528\u54c1\u516c\u53f8\u4e4b\u4e00\uff0c\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\u4f26\u6566\u30021999\u5e7412\u6708\uff0c\u7531\u5fb7\u56fd\u7684Benckiser\u4e0e\u82f1\u56fdReckitt &amp; Colman\u5408\u5e76\u800c\u6210\uff0c\u5f53\u65f6\u5408\u5e76\u603b\u91d1\u989d\u8d85\u8fc7100\u4ebf\u7f8e\u5143\u3002\u5b83\u62e5\u6709\u5728\u5bb6\u7528\u6e05\u6d01\u7528\u54c1\u3001\u5065\u5eb7\u53ca\u4e2a\u4eba\u62a4\u7406\u54c1\u7c7b\u4e2d\u5360\u5c45\u9886\u5bfc\u5730\u4f4d\u7684\u54c1\u724c\uff0c\u4ea7\u54c1\u884c\u9500\u5168\u7403180\u4e2a\u56fd\u5bb6\u30022009\u5e743\u6708\uff0cReckitt Benckiser\u5c06\u5bf9\u5176\u54c1\u724c\u6807\u8bc6\u7684\u66f4\u65b0\u548c\u65b0\u7684\u516c\u53f8\u5b9a\u4f4d\u8fdb\u884c\u516c\u793a\u3002<!--more--> <\/p>\n<p>Reckitt Benckiser\u65b0\u6807\u8bc6\u5f3a\u5316\u4e86\u201cRB\u201d\u7f29\u5199\u54c1\u724c\u7b26\u53f7\uff0c\u7528\u7b80\u6d01\u7684\u7d2b\u7ea2\u4e09\u89d2\u6253\u5e95\uff0c\u82f1\u6587\u5168\u79f0\u5728\u5de6\u5bf9\u9f50\u7684\u57fa\u7840\u4e0a\u8fdb\u884c\u4e86\u5b57\u4f53\u4fee\u6b63\u3002\u6574\u4e2a\u6807\u8bc6\u8f83\u539f\u6709logo\u66f4\u8f7b\u76c8\uff0c\u66f4\u6709\u52a8\u611f\uff0c\u8272\u5f69\u7684\u53d8\u5316\u662f\u8f83\u4e3a\u660e\u663e\u7684\uff0c\u66f4\u5e74\u8f7b\u3002\u4e0e\u54c1\u724c\u6807\u8bc6\u540c\u671f\u66f4\u65b0\u7684\u8fd8\u6709\u4f01\u4e1a\u5b9a\u4f4d\u2014\u2014\u201cThe power behind the power brands\u201d\uff0c\u5c06\u5df2\u6709\u54c1\u724c\u53d8\u5f97\u66f4\u5f3a\u5927\uff0c\u5c06\u516c\u53f8\u54c1\u724c\u53d8\u5f97\u66f4\u5f3a\u5927\uff0c\u90fd\u662f\u9762\u5bf9P&amp;G\u548cUnilever\u7684\u7ade\u4e89\u5fc5\u987b\u505a\u5230\u7684\u3002\u672c\u6b21Rebranding\u7531\u82f1\u56fd\u672c\u571f\u54c1\u724c\u54a8\u8be2\u673a\u6784<a href=\"http:\/\/www.workroom.co.uk\/\" target=\"_blank\">The Workroom<\/a>\u8fdb\u884c\u3002<\/p>\n<p> \u5173\u4e8eReckitt Benckiser\u4e2d\u56fd\u6709\u4e24\u4e2a\u4e8b\u4ef6\u9700\u8981\u91cd\u70b9\u63d0\u4e00\u4e0b\uff0c\u4e00\u4e2a\u9ed1\u8138\u4e00\u4e2a\u7ea2\u8138\uff1a <\/p>\n<p>\u4e00\u30011996\u5e744\u6708\u5f53\u65f6\u7684Benckiser\u4e0e\u6d3b\u529b28\u96c6\u56e2\u5efa\u7acb\u4e00\u5bb6\u5408\u8d44\u516c\u53f8\u7f8e\u6d01\u65f6\uff0c\u5fb7\u65b9\u6700\u521d\u63a760%\uff0c\u540e\u6765\u589e\u6301\u81f390%\u4ee5\u4e0a\u3002\u4f46\u6b64\u6b21\u5408\u8d44\u6700\u7ec8\u662f\u4e00\u5e55\u60b2\u5267\uff0c\u66fe\u7ecf\u5bb6\u55bb\u6237\u6653\u7684\u6d3b\u529b28\u5931\u53bb\u4e86\u6d3b\u529b\uff0c\u54c1\u724c\u88ab\u96ea\u85cf\u591a\u5e74\u540e\u88ab\u51e0\u7ecf\u8f6c\u624b\u56de\u5230\u56fd\u5185\u4f01\u4e1a\u624b\u4e2d\uff0c\u800c\u4eca\u8270\u96be\u4e8c\u6b21\u521b\u4e1a\u3002 <\/p>\n<p>\u4e8c\u30012003\u5e74\u524d\uff0c\u6ef4\u9732\u5728\u4e2d\u56fd\u5e02\u573a\u4e0d\u8fc7\u662f\u4e00\u4e2a\u65e0\u540d\u5c0f\u5352\u3002\u4e00\u573a\u53f2\u65e0\u524d\u4f8b\u7684SARS\uff0c\u6ef4\u9732\u7a81\u7136\u65f6\u6765\u8fd0\u8f6c\u4e86\u3002\u5b83\u548c\u201c84\u6d88\u6bd2\u6db2\u201d\u4e00\u591c\u4e4b\u95f4\u53d8\u6210\u4e86\u5bb6\u55bb\u6237\u6653\u7684\u660e\u661f\u201c\u6d88\u6bd2\u660e\u661f\u201d\u3002\u9500\u552e\u91cf\u7ffb\u4e86100\u500d\u3002\u8fd9\u662fReckitt Benckiser\uff08\u5229\u6d01\u65f6\uff09\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u4e00\u573a\u7ffb\u8eab\u4ed7\u3002 <\/p>\n<p>Reckitt Benckiser\u4e94\u5927\u6838\u5fc3\u54c1\u7c7b\u662f\uff1a\u7ec7\u7269\u62a4\u7406\u7c7b\u3001\u8868\u9762\u6e05\u6d01\u5242\u3001\u81ea\u52a8\u6d17\u7897\u673a\u7528\u6d17\u6da4\u5242\u3001\u5065\u5eb7\u53ca\u4e2a\u4eba\u62a4\u7406\u548c\u5bb6\u7528\u6e05\u6d01\u5242\u3002\u5728\u5229\u6d01\u65f6\u7684\u6838\u5fc3\u54c1\u7c7b\u4e0a\uff0c70%\u7684\u54c1\u7c7b\u54c1\u724c\u662f\u5c45\u4e8e\u5168\u7403\u7b2c\u4e00\u6216\u7b2c\u4e8c\u4f4d\u3002\u76ee\u524d\uff0c\u5728\u4e2d\u56fd\u4e0a\u5e02\u7684\u4e3b\u8981\u4ea7\u54c1\u54c1\u724c\u6709\uff1a\u6ef4\u9732\u3001\u5fc5\u6251\u3001\u8587\u5a77\uff08veet\uff09\u3001\u4eae\u789f\uff08finish\uff09\u5de7\u624b\u3001\u5947\u529b\u6d01\u7b49\u3002 \u6ef4\u9732(Dettol)\u662f\u5e38\u89c1\u7684\u6d88\u6bd2\u6c34\u4e4b\u4e00\uff0c\u5176\u6709\u6548\u6210\u5206\u662f\u5bf9\u6c2f\u95f4\u4e8c\u7532\u82ef\u915a\uff08chloroxylenol\u4ea6\u79f0PCMX\uff09\u3002\u9047\u6c34\u53d8\u6210\u767d\u8272\u662f\u5176\u6807\u8bb0\u3002\u6ef4\u9732\u6db21932\u5e74\u7531\u82f1\u56fd\u7ec6\u83cc\u5b66\u5bb6\u96f7\u8bfa\u535a\u58eb\u7814\u5236\u6210\u529f\uff0c\u6700\u521d\u7528\u4e8e\u533b\u9662\u4e13\u4e1a\u6d88\u6bd2\uff0c\u540e\u6765\u9010\u6e10\u5e94\u7528\u4e8e\u4e2a\u4eba\u548c\u5bb6\u5ead\u536b\u751f\u7684\u591a\u79cd\u7528\u9014\u3002\u7531\u4e8e\u6ef4\u9732\u6d88\u6bd2\u6db2\u5353\u8d8a\u7684\u6740\u83cc\u529f\u6548\u548c\u6781\u5f3a\u7684\u5b89\u5168\u6027\uff0c\u88ab\u6307\u5b9a\u4e3a\u82f1\u56fd\u5973\u738b\u7279\u8bb8\u751f\u4ea7\u4ea7\u54c1\u3002\u5e76\u6210\u4e3a\u5bb6\u55bb\u6237\u6653\u7684\u5065\u5eb7\u6807\u5fd7\u3002\u6ef4\u9732\u662f\u5168\u7403\u9886\u5148\u7684\u6d88\u6bd2\u54c1\u724c\uff0c\u5728101\u4e2a\u56fd\u5bb6\u9500\u552e\uff0c\u8d85\u8fc710\u4ebf\u4eba\u77e5\u9053\u201c\u6ef4\u9732\u201d\u54c1\u724c\u3002 \u201c\u4ef7\u683c\u516c\u9053\uff0c\u4ee5\u8d28\u53d6\u80dc\u201d\u2014\u2014\u5de7\u624b(Dosia\uff09\u662f\u539fBenckiser\u516c\u53f8\u4ea7\u54c1\uff0c1996\u5e74\u968f\u5176\u6bcd\u516c\u53f8\u4e00\u540c\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\uff0c\u6700\u521d\u5b9a\u4f4d\u4f4e\u7aef\u3002 \u5fc5\u6251\uff0c\u4eca\u5929\u624d\u77e5\u9053\u82f1\u6587\u540d\u53ebmortein\u3002  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reckitt Benckiser\uff08RB\uff09\u5229\u6d01\u65f6\u662f\u5168\u7403\u6700\u5927\u7684\u5bb6\u7528\u6e05\u6d01\u7528\u54c1\u516c\u53f8\u4e4b\u4e00\uff0c\u603b\u90e8\u8bbe\u5728\u82f1\u56fd\u4f26\u6566\u30021999\u5e7412\u6708\uff0c\u7531\u5fb7\u56fd\u7684Benckiser\u4e0e\u82f1\u56fdReckitt &amp; Colman\u5408\u5e76\u800c\u6210\uff0c\u5f53\u65f6\u5408\u5e76\u603b\u91d1\u989d\u8d85\u8fc7100\u4ebf\u7f8e\u5143\u3002\u5b83\u62e5\u6709\u5728\u5bb6\u7528\u6e05\u6d01\u7528\u54c1\u3001\u5065\u5eb7\u53ca\u4e2a\u4eba\u62a4\u7406\u54c1\u7c7b\u4e2d\u5360\u5c45\u9886\u5bfc\u5730\u4f4d\u7684\u54c1\u724c\uff0c\u4ea7\u54c1\u884c\u9500\u5168\u7403180\u4e2a\u56fd\u5bb6\u30022009\u5e743\u6708\uff0cReckitt Benckiser\u5c06\u5bf9\u5176\u54c1\u724c\u6807\u8bc6\u7684\u66f4\u65b0\u548c\u65b0\u7684\u516c\u53f8\u5b9a\u4f4d\u8fdb\u884c\u516c\u793a\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,84],"tags":[],"class_list":["post-3888","post","type-post","status-publish","format-standard","hentry","category-brand-identity","category-rebranding-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/3888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=3888"}],"version-history":[{"count":5,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/3888\/revisions"}],"predecessor-version":[{"id":4563,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/3888\/revisions\/4563"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=3888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=3888"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=3888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}