{"id":3926,"date":"2009-02-23T15:14:50","date_gmt":"2009-02-23T07:14:50","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=3926"},"modified":"2011-12-23T15:16:20","modified_gmt":"2011-12-23T07:16:20","slug":"co-branding","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/co-branding.html","title":{"rendered":"\u54c1\u724c\u8054\u5408\u4e0e\u6807\u5fd7\u72ec\u7acb\u56db\u5927\u6848\u4f8b"},"content":{"rendered":"<p>ExxonMobil\uff08\u57c3\u514b\u68ee\u7f8e\u5b5a\uff09\u662f\u5168\u4e16\u754c\u7b2c\u4e00\u5927\u578b\u77f3\u6cb9\u96c6\u56e2\uff0c\u524d\u8eab\u5206\u522b\u4e3aExxon\uff08\u57c3\u514b\u68ee\uff09\u548cMobil\uff08\u7f8e\u5b5a\uff09\uff0c\u4e8e1999\u5e7411\u670830\u65e5\u5408\u5e76\u91cd\u7ec4\u800c\u6210\uff0c\u80a1\u4efd\u6bd4\u4f8b\u4e3aExxon7Mobil3\u3002\u66f4\u65e9\u59cb\u4e8e\u7ea6\u7ff0\u00b7\u6d1b\u514b\u83f2\u52d21882\u5e74\u5728\u7f8e\u56fd\u521b\u5efa\u7684\u6807\u51c6\u77f3\u6cb9\u516c\u53f8\u3002Standard Oil\uff08\u6807\u51c6\u77f3\u6cb9\uff09\u524d\u8eab\u662f\u7ea6\u7ff0\u00b7D\u00b7\u6d1b\u514b\u83f2\u52d2\u548c\u4ed6\u7684\u5408\u4f19\u4eba\u57281863\u5e74\u5efa\u7acb\u7684\u77f3\u6cb9\u63d0\u70bc\u516c\u53f8\u30021870\u5e74\u4ed6\u6210\u7acb\u4e86\u4fc4\u4ea5\u4fc4\u6807\u51c6\u77f3\u6cb9\u516c\u53f8\uff08Standard Oil Company of Ohio\uff09\uff0c\u5e76\u5f00\u59cb\u5e76\u8d2d\u5176\u4ed6\u516c\u53f8\u3002\u5230\u4e861878\u5e74\uff0c\u6807\u51c6\u77f3\u6cb9\u5df2\u7ecf\u5784\u65ad\u4e86\u5168\u7f8e\u56fd90%\u7684\u70bc\u6cb9\u4e1a\u30021882\u5e74\uff0c\u516c\u53f8\u91cd\u7ec4\u6210\u4e3a\u6807\u51c6\u77f3\u6cb9\u4f01\u4e1a\uff08Standard Oil Trust\uff09\u30021911\u5e745\u670815\u65e5\uff0c\u7f8e\u56fd\u8054\u90a6\u6700\u9ad8\u6cd5\u9662\u88c1\u5b9a\u6807\u51c6\u77f3\u6cb9\u8fdd\u6cd5\u5784\u65ad\uff0c\u5c06\u5176\u652f\u89e3\u4e3a\u5927\u7ea637\u5bb6\u65b0\u516c\u53f8\u3002\u5176\u4e2d\u51e0\u4e2a\u5927\u5934\u57fa\u672c\u7ec4\u6210\u4e86\u5f53\u4eca\u4e16\u754c\u6700\u5927\u7684\u51e0\u4e2a\u77f3\u6cb9\u96c6\u56e2\uff1a<!--more--><\/p>\n<p>1\u3001\u7ebd\u7ea6\u6807\u51c6\u77f3\u6cb9\u540e\u6539\u540d\u4e3aMobil\uff08\u7f8e\u5b5a\uff09+\u7ebd\u6cfd\u897f\u6807\u51c6\u77f3\u6cb9\u540e\u6539\u540d\u4e3aExxon\uff08\u827e\u514b\u68ee\uff09=ExxonMobil<br \/>\n2\u3001\u4fc4\u4ea5\u4fc4\u6807\u51c6\u77f3\u6cb9+\u5370\u7b2c\u5b89\u7eb3\u6807\u51c6\u77f3\u6cb9\u540e\u6539\u540d\u4e3aAmoco\uff08\u963f\u83ab\u79d1\uff09=bp<br \/>\n3\u3001\u52a0\u5229\u798f\u5c3c\u4e9a\u6807\u51c6\u77f3\u6cb9\u540e\u6539\u540d\u4e3aChevron\uff08\u96ea\u4f5b\u9f99\uff09+\u80af\u5854\u57fa\u6807\u51c6\u77f3\u6cb9=Chevron<\/p>\n<p>\u5728\u5168\u7403\u5f71\u54cd\u529b\u4e0a\uff0cExxon\uff08\u57c3\u514b\u68ee\uff09\u548cMobil\uff08\u7f8e\u5b5a\uff09\u7ec4\u6210\u4e86\u4e00\u4e2a\u5f3a\u5927\u7684\u5bb6\u5ead\uff0c\u4f46\u4fdd\u6301\u4e86\u76f8\u5f53\u7684\u54c1\u724c\u72ec\u7acb\u6027\uff0cExxon\u66f4\u591a\u96c6\u4e2d\u5728\u524d\u7aef\u5e02\u573a\u5982\u52a0\u6cb9\u7ad9\u7b49\uff0cmobil\u5219\u5c06\u4e3b\u8981\u7cbe\u529b\u653e\u5728\u4e86\u4ea7\u54c1\u7814\u53d1\u4e0a\uff0cExxonMobil\u7684\u5b98\u7f51\u5e95\u90e8\u53ef\u4ee5\u627e\u5230\u5370\u8bc1\u3002<\/p>\n<p>\u5176\u4e2d\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u7ebd\u6cfd\u897f\u6807\u51c6\u77f3\u6cb9\u6700\u521d\u542f\u7528\u7684\u77f3\u6cb9\u516c\u53f8\u54c1\u724c\u662fesso\uff08\u57c3\u7d22\uff09\uff0c\u4e4b\u540e\u4e3a\u4e86\u63a8\u8fdb\u5168\u7403\u5316\u6218\u7565\uff0c\u51b3\u5fc3\u8d77\u7528\u4e00\u4e2a\u5bf9\u591a\u79cd\u6c11\u65cf\u8bed\u8a00\u90fd\u4e0d\u5b58\u5728\u4f20\u64ad\u969c\u788d\u7684\u540d\u79f0\uff0c\u7ec4\u6210\u4e86\u4e00\u4e2a\u7531\u7ecf\u6d4e\u5b66\u5bb6\u3001\u5fc3\u7406\u5b66\u5bb6\u3001\u793e\u4f1a\u5b66\u5bb6\u3001\u8bed\u8a00\u5b66\u5bb6\u3001\u5546\u54c1\u5b66\u5bb6\u7b49\u4e13\u5bb6\u7ec4\u6210\u7684\u7814\u7a76\u5c0f\u7ec4\uff0c\u7814\u7a76\u4e86\u4e16\u754c\u4e0a\u8bb8\u591a\u56fd\u5bb6\u7684\u8bed\u8a00\u548c\u98ce\u4fd7\u4e60\u60ef\uff0c\u6700\u540e\u4ece\u4e00\u4e07\u591a\u4e2a\u5019\u9009\u7684\u5546\u6807\u8bbe\u8ba1\u65b9\u6848\u4e2d\u786e\u5b9a\u201cExxon\u201d\u5546\u6807\u3002\u524d\u540e\u5386\u65f6\u516d\u5e74\uff0c\u8017\u8d441.22\u4ebf\u7f8e\u5143\u3002\u8fd9\u6837\u5927\u5927\u8d39\u5468\u7ae0\uff0c\u4f46\u5b9e\u9645\u4e0a\u9664\u4e86\u5728\u7f8e\u56fd\u672c\u571fesso\u54c1\u724c\u88ab\u5f7b\u5e95\u66f4\u65b0\u4e3aExxon\u4ee5\u53ca\u5728\u516c\u53f8\u54c1\u724c\u4e0a\u4f7f\u7528\u5916\uff0c\u6b27\u6d32\u4ee5\u53ca\u4e9a\u6d32\u65e5\u672c\u3001\u4e2d\u56fd[\/url]\u7b49\u5e02\u573a\uff0cesso\u54c1\u724c\u4f9d\u7136\u4fdd\u7559\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u7406\u8bba\u4e0a\u591a\u8bed\u8a00\u6587\u5316\u4e0d\u5b58\u5728\u969c\u788d\u7684Exxon\u4e5f\u4e0d\u5f97\u4e0d\u5bf9\u672c\u5730\u5316\u4f4e\u5934\u3002\u5f53\u7136\uff0cesso\u5982\u4eca\u5df2\u7ecf\u9010\u6e10\u6f14\u53d8\u6210\u4e86\u4e00\u79cd\u5355\u4e00\u4ea7\u54c1\u54c1\u724c\u2014\u2014\u6da6\u6ed1\u6cb9\u3002<\/p>\n<p>JP Morgan Chase\uff08\u6469\u6839\u5927\u901a\uff09\u662f1999-2000\u5e74\u95f4\u4ee5JPMorgan(JP\u6469\u6839)\u548cChase(\u7f8e\u56fd\u5927\u901a\u94f6\u884c)\u5408\u5e76\u4e3a\u57fa\u7840\u3001\u9010\u6b65\u6574\u5408Hambrecht &#038; Quist\u3001OrdMinnett\u3001Robert Fleming\u53caBeacon\u516d\u5bb6\u5404\u5177\u4e13\u957f\u7684\u8457\u540d\u516c\u53f8\u800c\u6210\u7684\u5168\u7403\u6700\u5927\u7684\u5546\u4e1a\u94f6\u884c\u96c6\u56e2\u3002<\/p>\n<p>JPMorgan\uff08\u6469\u6839\u94f6\u884c\uff09\u6700\u65e9\u53ef\u8ffd\u6eaf\u52301838\u5e74\uff0c\u7f8e\u56fd\u5546\u4ebaGeorge Peabody\u5f00\u8bbe\u7684\u4e00\u4f26\u6566\u79c1\u4eba\u94f6\u884c\uff0c\u4ece\u800c\u5efa\u7acb\u4e86\u6469\u6839\u5bb6\u65cf\u30021864\u5e74\uff0c\u5408\u4f19\u4ebaJunius S. Morgan\u6536\u8d2d\u4e86\u8be5\u516c\u53f8\u5e76\u6539\u540d\u4e3aJ.S.\u6469\u6839\u516c\u53f8\uff0c1861\u5e74\uff0cJunius\u7684\u513f\u5b50J.Pierpont Morgan\u5efa\u7acb\u4e86JP\u6469\u6839\u516c\u53f8\u3002<\/p>\n<p>Chase(\u5927\u901a\u94f6\u884c)\u524d\u8eab\u6210\u7acb\u4e8e1799\u5e74\uff0c1955\u5e74\u4e0e\u66fc\u54c8\u987f\u94f6\u884c\u5408\u5e76\u6210\u7acbChase Manhattan Bank\uff0c\u4e00\u822c\u7b80\u79f0\u5927\u901a\u94f6\u884c\u3002\u5b83\u66fe\u662f\u7f8e\u56fd\u91d1\u878d\u4e1a\u5de8\u5934\u4e4b\u4e00\uff0c\u4e5f\u662f\u6d1b\u514b\u83f2\u52d2\u8d22\u56e2\u7684\u91d1\u878d\u4e2d\u5fc3\u3002\u76ee\u524d\u8fd9\u4e24\u5bb6\u5408\u5e76\u4e86\u5c06\u8fd1\u5341\u5e74\u7684\u94f6\u884c\u4f9d\u7136\u4fdd\u6301\u7740\u5404\u81ea\u7684\u9ad8\u5ea6\u72ec\u7acb\u6027\uff0c\u800c\u4ec5\u4ec5\u662f\u5728\u5bf9\u5916\u8d22\u62a5\u548c\u5168\u7403\u54c1\u724c\u7684\u6811\u7acb\u4e0a\u624d\u5408\u4e8c\u4e3a\u4e00\uff0c\u4e00\u81f4\u5bf9\u5916\u3002<\/p>\n<p>PSA PEUGEOT Citro\u00ebn(\u6807\u81f4\u96ea\u94c1\u9f99)\u662f\u4e16\u754c\u7ea7\u77e5\u540d\u7684\u6c7d\u8f66\u5236\u9020\u5546\uff0c\u6b27\u6d32\u7b2c\u4e8c\u5927\u6c7d\u8f66\u5236\u9020\u5382\u5546\uff0c\u5728\u5168\u7403140\u4e2a\u56fd\u5bb6\u5f00\u5c55\u4e1a\u52a1\u30021976\u5e74\u7531PEUGEOT\uff08\u6807\u81f4\uff09\u548cCitro\u00ebn\uff08\u96ea\u94c1\u9f99\uff09\u5408\u5e76\u800c\u6210\u3002\u8fd9\u7bc7\u6587\u7ae0\u5c31\u662f\u7531PSA\u5f15\u8d77\uff0c\u5f53\u7136\u6807\u81f4\u4e0e\u96ea\u94c1\u9f99\u7684\u7ed3\u5408\u867d\u7136\u6709\u4e9b\u610f\u5916\uff0c\u4f46\u4e5f\u5728\u60c5\u7406\u4e4b\u4e2d\u3002<\/p>\n<p>1848\u5e74\uff0cArmand Peugeot\u5bb6\u65cf\u5728\u6cd5\u56fd\u5df4\u9ece\u521b\u5efa\u4e86\u4e00\u5bb6\u5de5\u5382\uff0c\u4e3b\u8981\u751f\u4ea7\u62c9\u952f\u3001\u5f39\u7c27\u548c\u9f7f\u8f6e\u7b49\u30021896\u5e74\uff0cArmand Peugeot\u5728\u8499\u8d1d\u5229\u4e9a\u5c14\u521b\u5efa\u4e86\u6807\u81f4\u6c7d\u8f66\u516c\u53f8\u3002\u5bb6\u65cf\u6807\u5fd7\u201c\u72ee\u5b50\u201d\u81ea\u6b64\u6210\u4e3a\u4e86\u6807\u81f4\u516c\u53f8\u7684\u54c1\u724c\u6807\u8bc6\u4ee5\u53ca\u7cbe\u795e\u56fe\u817e\u30021974\u5e74\uff0c\u6807\u81f4\u6536\u8d2d\u4e86\u96ea\u94c1\u9f9930%\u7684\u80a1\u4efd\uff0c\u5e76\u57281976\u5e74\u6cd5\u56fd\u653f\u5e9c\u6ce8\u5165\u4e86\u5927\u91cf\u8d44\u91d1\u540e\u5b8c\u5168\u63a5\u7ba1\u4e86\u65b0\u516c\u53f8\u3002\u5408\u5e76\u540e\u7684\u6bcd\u516c\u53f8\u53ebPSA (Peugeot Soci\u00e9t\u00e9 Anonyme) \u96c6\u56e2\uff0c\u4e24\u4e2a\u54c1\u724c\u4ecd\u7136\u72ec\u7acb\u5b58\u5728\uff0c\u5171\u4eab\u5de5\u7a0b\u548c\u6280\u672f\u8d44\u6e90\u3002<\/p>\n<p>TimeWarner\uff08\u65f6\u4ee3\u534e\u7eb3\uff09\u662f\u62e5\u6709\u7740Warner Bro\uff0c\u534e\u7eb3\u97f3\u4e50\u3001\u65f6\u4ee3\u6742\u5fd7\uff0c\u8d22\u5bcc\u6742\u5fd7\uff0cCNN\u6709\u7ebf\u7535\u89c6\u65b0\u95fb\u7f51\u3001HBO\u7b49\u4e00\u5e72\u5a92\u4f53\u5927\u724c\u7684\u5168\u7403\u4f20\u5a92\u5927\u9cc4\u3002\u75311990\u5e74\u65f6\u4ee3\u516c\u53f8\u4ee5140\u4ebf\u7f8e\u5143\u6536\u8d2d\u534e\u7eb3\u5144\u5f1f\u800c\u6210\u3002<\/p>\n<p>Time Inc.\uff08\u65f6\u4ee3\u516c\u53f8\uff09\u59cb\u5efa\u4e8e1923\u5e74\uff0c\u521b\u529e\u8005\u662f\u4e24\u4e2a\u5927\u5b66\u751fHenry Luce\u548cBriton H ad den\u3002\u6700\u521d\u4ed6\u4eec\u53d1\u884c\u4e00\u4efd\u65b0\u95fb\u5468\u520a\uff0c\u7136\u540e\u53c8\u521b\u529e\u4e86\u6709\u5173\u751f\u6d3b\u3001\u4eba\u7269\u548c\u4f53\u80b2\u7b49\u65b9\u9762\u7684\u5176\u5b83\u6742\u5fd7\u3002\u662f\u6742\u5fd7\u51fa\u7248\u3001\u65b0\u95fb\u62a5\u9053\u548c\u56fe\u7247\u65b0\u95fb\u7684\u5148\u9a71\u3002\u73b0\u6700\u8457\u540d\u7684\u6742\u5fd7\u5c31\u662f\u300aTIME\u300b\u3001\u300aFortune\u300b\u4ee5\u53caCNN\u3002<\/p>\n<p>Warner Bros\uff08\u534e\u7eb3\u5144\u5f1f\uff09\u516c\u53f8\u540c\u6837\u5efa\u4e8e1923\u5e74\uff0c\u662f\u5f53\u4eca\u4e16\u754c\u4e0a\u5c48\u6307\u53ef\u6570\u7684\u5f71\u89c6\u5a92\u4f53\u5236\u4f5c\u7684\u8d85\u7ea7\u54c1\u724c\u3002<\/p>\n<p>2000\u5e741\u670810\u65e5\uff0c\u65f6\u4ee3\u534e\u7eb3\u4e0e\u7f8e\u56fd\u5728\u7ebf\u5408\u5e76\uff0c\u7ec4\u5efa\u201c\u7f8e\u56fd\u5728\u7ebf-\u65f6\u4ee3\u534e\u7eb3\u516c\u53f8\u201d\uff0c\u5408\u5e76\u4ea4\u6613\u989d\u9ad8\u8fbe1660\u4ebf\u7f8e\u5143\u3002\u6b64\u6b21\u5408\u5e76\u867d\u7136\u9020\u5c31\u4e86\u4e16\u754c\u7b2c\u4e03\u5927\u516c\u53f8\uff0c\u4e16\u754c\u6700\u5927\u7684\u4f20\u5a92\u96c6\u56e2\u7b49\u540d\u58f0\uff0c\u4f46\u5b9e\u9645\u4e0a\u65f6\u4ee3\u534e\u7eb3\u4e5f\u4ece\u6b64\u80cc\u4e0a\u4e86AOl\u8fd9\u4e2a\u5927\u5305\u88b1\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ExxonMobil\uff08\u57c3\u514b\u68ee\u7f8e\u5b5a\uff09\u662f\u5168\u4e16\u754c\u7b2c\u4e00\u5927\u578b\u77f3\u6cb9\u96c6\u56e2\uff0c\u524d\u8eab\u5206\u522b\u4e3aExxon\uff08\u57c3\u514b\u68ee\uff09\u548cMobil\uff08\u7f8e\u5b5a\uff09\uff0c\u4e8e1999\u5e7411\u670830\u65e5\u5408\u5e76\u91cd\u7ec4\u800c\u6210\uff0c\u80a1\u4efd\u6bd4\u4f8b\u4e3aExxon7Mobil3\u3002\u66f4\u65e9\u59cb\u4e8e\u7ea6\u7ff0\u00b7\u6d1b\u514b\u83f2\u52d21882\u5e74\u5728\u7f8e\u56fd\u521b\u5efa\u7684\u6807\u51c6\u77f3\u6cb9\u516c\u53f8\u3002Standard Oil\uff08\u6807\u51c6\u77f3\u6cb9\uff09\u524d\u8eab\u662f\u7ea6\u7ff0\u00b7D\u00b7\u6d1b\u514b\u83f2\u52d2\u548c\u4ed6\u7684\u5408\u4f19\u4eba\u57281863\u5e74\u5efa\u7acb\u7684\u77f3\u6cb9\u63d0\u70bc\u516c\u53f8\u30021870\u5e74\u4ed6\u6210\u7acb\u4e86\u4fc4\u4ea5\u4fc4\u6807\u51c6\u77f3\u6cb9\u516c\u53f8\uff08Standard Oil Company of Ohio\uff09\uff0c\u5e76\u5f00\u59cb\u5e76\u8d2d\u5176\u4ed6\u516c\u53f8\u3002\u5230\u4e861878\u5e74\uff0c\u6807\u51c6\u77f3\u6cb9\u5df2\u7ecf\u5784\u65ad\u4e86\u5168\u7f8e\u56fd90%\u7684\u70bc\u6cb9\u4e1a\u30021882\u5e74\uff0c\u516c\u53f8\u91cd\u7ec4\u6210\u4e3a\u6807\u51c6\u77f3\u6cb9\u4f01\u4e1a\uff08Standard Oil Trust\uff09\u30021911\u5e745\u670815\u65e5\uff0c\u7f8e\u56fd\u8054\u90a6\u6700\u9ad8\u6cd5\u9662\u88c1\u5b9a\u6807\u51c6\u77f3\u6cb9\u8fdd\u6cd5\u5784\u65ad\uff0c\u5c06\u5176\u652f\u89e3\u4e3a\u5927\u7ea637\u5bb6\u65b0\u516c\u53f8\u3002\u5176\u4e2d\u51e0\u4e2a\u5927\u5934\u57fa\u672c\u7ec4\u6210\u4e86\u5f53\u4eca\u4e16\u754c\u6700\u5927\u7684\u51e0\u4e2a\u77f3\u6cb9\u96c6\u56e2\uff1a<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3926","post","type-post","status-publish","format-standard","hentry","category-brands-dossier"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/3926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=3926"}],"version-history":[{"count":1,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/3926\/revisions"}],"predecessor-version":[{"id":3927,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/3926\/revisions\/3927"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=3926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=3926"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=3926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}