{"id":3942,"date":"2009-02-23T15:51:14","date_gmt":"2009-02-23T07:51:14","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=3942"},"modified":"2011-12-23T15:54:54","modified_gmt":"2011-12-23T07:54:54","slug":"gome-rebranding","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/gome-rebranding.html","title":{"rendered":"\u56fd\u7f8e\u54c1\u724c\u518d\u9020\uff1a\u60f3\u4e0d\u5230\u4e0e\u672a\u5b8c\u6210"},"content":{"rendered":"<p><a href=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2009\/02\/gome.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2009\/02\/gome.png\" alt=\"\" title=\"gome\" width=\"285\" height=\"520\" class=\"alignright size-full wp-image-3944\" \/><\/a>\u9996\u9009\u8981\u611f\u8c22<a href=\"http:\/\/blog.sina.com.cn\/gkad\" target=\"_blank\">gkad<\/a>\u4e3a\u6211\u4f20\u6765\u4e86\u56fd\u7f8e\u6700\u65b0\u7684\u95e8\u5e97VI\u624b\u518c\uff0c\u96ea\u4e2d\u9001\u70ad\u3002\u8fd9\u7bc7\u915d\u917f\u826f\u4e45\u7684\u6587\u7ae0\u4e00\u4e0b\u5b50\u5c31\u63d0\u4e0a\u4e86\u65e5\u7a0b\u3002\u4f46\u5b9e\u9645\u4e0a\u9762\u5bf9\u4e00\u5e74\u591a\u79ef\u7d2f\u4e0b\u6765\u7684\u6210\u5806\u8d44\u6599\uff0c\u4f9d\u7136\u9700\u8981\u5c4f\u606f\u9759\u6c14\u8270\u96be\u5730\u7406\u51fa\u63d0\u7eb2\u624d\u6709\u53ef\u80fd\u628a\u8fd9\u6563\u843d\u7684\u4fe1\u606f\u4e32\u8054\u8d77\u6765\uff0c\u624d\u6709\u53ef\u80fd\u628a\u56fd\u7f8e\u54c1\u724c\u7684\u6df7\u4e71\u73b0\u72b6\u4ece\u6839\u672c\u4e0a\u6e05\u6d17\u51fa\u6765\u3002<!--more--><\/p>\n<p>\u5c1a\u8bb0\u5f97\u56fd\u7f8e\u7b2c\u4e00\u6b21\u5f00\u59cb\u52a8\u54c1\u724c\u6807\u8bc6\u7684\u5ff5\u5934\u7684\u65f6\u5019\uff0cvansgn\u5c31\u5df2\u7ecf\u5f00\u59cb\u62a5\u5bfc\uff0c\u4e4b\u540e\u53c8\u63a5\u8fde\u5173\u6ce8\u4e86\u6258\u7ba1\u5927\u4e2d\u3001\u7a81\u88ad\u4e09\u8054\u4ee5\u53ca\u90aa\u6076\u7684\u7eff\u623f\u5b50\u7b49\u56fd\u7f8e\u4e8b\u4ef6\u3002\u4e0e\u9ec4\u5149\u88d5\u4e00\u515a\u88ab\u8c03\u67e5\u51e0\u4e4e\u540c\u4e00\u65f6\u671f\uff0c\u56fd\u7f8e\u7684\u6700\u65b0\u7248\u7684logo\u5728\u5e02\u9762\u66dd\u5149\uff0c\u7b14\u8005\u4e5f\u4eb2\u773c\u5728\u4eac\u57ce\u591a\u5904\u56fd\u7f8e\u95e8\u5e97\u770b\u5230\u3002\u77ed\u77ed\u4e00\u5e74\u591a\u7684\u65f6\u95f4\u91cc\uff0c\u56fd\u7f8e\u5c45\u7136\u8fde\u53d1\u4e09\u5f39\uff0c\u6211\u4eec\u8eab\u8fb9\u4e00\u4e0b\u5b50\u51fa\u73b0\u4e86\u5305\u62ec\u539f\u6709\u6807\u8bc6\u5728\u5185\u7684\u56db\u79cd\u622a\u7136\u4e0d\u540c\u7684logo\uff0c\u53ea\u80fd\u7528\u7528\u4e00\u53e5\u201c\u60f3\u4e0d\u5230&#8230;&#8230;\u201d\u6765\u8868\u8fbe\u5fc3\u4e2d\u7684\u4e0d\u89e3\u3002\u548c\u6211\u6709\u540c\u6837\u7591\u4e91\u7684\u670b\u53cb\u5927\u6709\u4eba\u5728\uff0c\u4ece\u4e0d\u540c\u6e20\u9053\u548c\u6211\u6253\u542c\u5176\u4e2d\u7684\u539f\u7531\u3002\u6211\u5927\u591a\u53ea\u80fd\u6577\u884d\u4e86\u4e4b\uff0c\u56e0\u4e3a\u81ea\u5df1\u7684\u786e\u4e5f\u5728\u4e91\u5c71\u96fe\u7f69\u4e2d\u3002\u6628\u5929\u7684\u4e00\u901a\u6b7b\u6316\uff0c\u5076\u7136\u95f4MS\u627e\u5230\u4e86\u4e00\u4e9b\u7a81\u7834\u53e3\u3002\u9042\u8d81\u70ed\u6253\u94c1\uff0c\u8349\u8349\u8bb0\u5f55\u4e4b\uff1a<\/p>\n<p><strong>\u523b\u821f\u6c42\u5251\uff1a\u54c1\u724c\u518d\u9020\u5931\u8bef<\/strong><br \/>\n\u201c\u5c06\u56fd\u7f8e\u7535\u5668\u4ece\u4f20\u7edf\u7684\uff0c\u7ecf\u8425\u5bb6\u7535\u96f6\u552e\u4e1a\u52a1\u7684\u6c11\u4f01\u54c1\u724c\uff0c\u91cd\u6811\u4e3a\u5177\u6709\u521b\u65b0\u6d3b\u529b\u7684\u56fd\u9645\u9886\u5148\u7684\u7535\u5668\u6d41\u901a\u5546\u54c1\u724c\u3002\u5728\u6d88\u8d39\u8005\u3001\u5408\u4f5c\u4f19\u4f34\u3001\u5458\u5de5\u3001\u6295\u8d44\u8005\u7b49\u5229\u76ca\u76f8\u5173\u8005\u5fc3\u4e2d\uff0c\u5efa\u7acb\u8d77\u4e00\u4e2a\u89c4\u6a21\u66f4\u4e3a\u5f3a\u5927\u3001\u66f4\u56fd\u9645\u5316\u3001\u66f4\u5177\u6709\u4eb2\u548c\u529b\u7684\u65b0\u56fd\u7f8e\u3002\u201d\u2014\u2014\u8fd9\u662f\u53ef\u4ee5\u4ee3\u8868\u56fd\u7f8e\u54c1\u724c\u7ecf\u8425\u8005\u5fc3\u58f0\u7684\u4e00\u6bb5\u8bdd\uff0c\u6458\u6284\u81ea\u56fd\u7f8e\u59d4\u6258\u7684\u67d0\u5bb6\u54a8\u8be2\u516c\u53f8\u7684\u9879\u76ee\u4e66\u3002<\/p>\n<p>\u300a\u7eff\u8272\u7bc7\u300b<br \/>\n2007\u5e743\u670826\u65e5\u2014\u2014 \u798f\u83b1\u4f20\u64ad\u5ba3\u5e03\u4e0e\u4e2d\u56fd\u6700\u5927\u7684\u5bb6\u7528\u7535\u5668\u96f6\u552e\u4f01\u4e1a\u56fd\u7f8e\u7535\u5668\u5efa\u7acb\u4e86\u7d27\u5bc6\u7684\u6218\u7565\u5408\u4f5c\u5173\u7cfb\uff0c\u5e76\u8d62\u5f97\u4e86\u9996\u671f\u4ee3\u7406\u5408\u540c\u3002\u6839\u636e\u5408\u540c\u7ea6\u5b9a\uff0c\u798f\u83b1\u516c\u53f8\u5c06\u4e3a\u56fd\u7f8e\u7535\u5668\u96c6\u56e2\u63d0\u4f9b\u5305\u62ec\u54c1\u724c\u5b9a\u4f4d\u3001\u4f01\u4e1a\u6807\u8bc6\u8bbe\u8ba1\u3001\u4f01\u4e1a\u7406\u5ff5\uff08Mind Identity\uff09\u3001\u5e7f\u544a\u53ca\u4f01\u4e1a\u4f20\u64ad\u7b49\u5168\u65b9\u4f4d\u7684\u54a8\u8be2\u7b56\u5212\u548c\u670d\u52a1\u3002\u73b0\u5728\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff1a\u7eff\u623f\u5b50\u51fa\u81ea\u798f\u83b1\u4e4b\u624b\uff0c\u5728\u5176\u5b98\u7f51\u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c\u5bf9\u65b0\u6807\u8bc6\u6709\u5982\u4e0b\u9610\u8ff0\uff1a<\/p>\n<p>\u00b7\u7eff\u8272\u4f7f\u56fd\u7f8e\u66f4\u5177\u4eb2\u548c\u529b\uff0c\u66f4\u6709\u5e74\u8f7b\u6d3b\u529b\uff1b\u4ee3\u8868\u6e29\u99a8\uff0c\u8d34\u8fd1\u4e2a\u4eba\u751f\u6d3b\uff0c\u4e5f\u7b26\u5408\u884c\u4e1a\u53d1\u5c55\u7684\u8d8b\u52bf\u3002<br \/>\n\u00b7\u901a\u8fc7\u7eff\u8272\u5b9a\u4f4d\uff0c\u4e0e\u5176\u4ed6\u54c1\u724c\u5f62\u6210\u5dee\u5f02\u5316\uff1awalmart\u3001Bestbuy\u3001Carrefour\u4e0e\u82cf\u5b81\u662f\u84dd\u8272\uff1bCurcuit City\u3001Tesco\u3001\u5927\u4e2d\u7b49\u662f\u7ea2\u8272\u3002<br \/>\n\u00b7\u914d\u4e0a\u6a59\u8272\u7684\u7eff\u8272\u4ee3\u8868\u79ef\u6781\u5411\u4e0a\u7684\u7cbe\u795e\u4e0e\u7406\u5ff5\uff0c\u5065\u5eb7\u5145\u5b9e\u7684\u751f\u6d3b\u6001\u5ea6\uff0c\u8d4b\u4e88\u54c1\u724c\u70ed\u7231\u751f\u547d\u3001\u5173\u6ce8\u73af\u5883\u7b49\u6b63\u9762\u610f\u4e49\u3002<\/p>\n<p><a href=\"http:\/\/www.fleishman.cn\/index.php\/casestudies\/detail\/13]casestudies\" target=\"_blank\">Fleishman Hillard<\/a>\uff08\u798f\u83b1\uff09\u56fd\u9645\u4f20\u64ad\u54a8\u8be2\u662f\u5168\u7403\u6700\u5927\u7684\u4f20\u64ad\u670d\u52a1\u96c6\u56e2Omnicom\uff08\u5965\u59c6\u5c3c\u5eb7\uff09\u5b50\u516c\u53f8\u3002\u603b\u90e8\u4f4d\u4e8e\u7f8e\u56fd\u7684\u5723\u8def\u6613\u65af\uff0c\u6709\u8d85\u8fc755\u5e74\u7684\u5386\u53f2\uff0c\u5e74\u6536\u5165\u7ea6\u56db\u4ebf\u7f8e\u5143\uff0c\u798f\u83b1\u7684\u5168\u7403\u4e0e\u5728\u534e\u5ba2\u6237\u5305\u62ec\u827e\u9ed8\u751f\u3001\u65b0\u52a0\u5761\u65c5\u6e38\u5c40\u3001\u661f\u7a7a\u8054\u76df\u3001\u96c5\u57f9\u5236\u836f\u3001\u8f89\u745e\u3001Hormel\u3001\u845b\u5170\u7d20\uff0d\u53f2\u514b\u3001\u5f3a\u751f\u30013M\u3001\u5b89\u6d77\u65af\uff0d\u5e03\u4ec0\u3001\u6234\u59c6\u52d2-\u514b\u83b1\u65af\u52d2\u3001SBC\u3001\u8d3a\u66fc\u3001Hasbro\u548c\u96c5\u864e\u7b49\u3002<\/p>\n<p>\u4e0d\u80fd\u8bf4\u798f\u83b1\u4e0d\u61c2\u5f97\u54c1\u724c\u518d\u9020\uff0c\u6bcb\u5b81\u8bf4\u4f5c\u4e3a\u4e00\u4e2a\u4f20\u64ad\u54a8\u8be2\u516c\u53f8\uff0c\u59cb\u7ec8\u6ca1\u6709\u4e13\u4e1a\u7684\u54c1\u724c\u8bbe\u8ba1\u673a\u6784\u90a3\u4e48\u6709\u81ea\u4fe1\u3002\u800c\u4e14\u6700\u5927\u7684\u5931\u8bef\u5e94\u8be5\u6e90\u81ea\u56fd\u7f8e\u4eba\u672c\u8eab\u3002\u7eff\u623f\u5b50logo\u752b\u4e00\u516c\u5e03\u5373\u62db\u6765\u94fa\u5929\u76d6\u5730\u7684\u9a82\u58f0\u548c\u5618\u58f0\uff0c\u4ece\u56fe\u5f62\u4e0a\u6765\u8bf4\uff0c\u4e0e\u6d77\u5c14\u53a8\u623f\u5bb6\u7535\u7684logo\u5982\u51fa\u4e00\u8f99\uff0c\u4ece\u4e13\u4e1a\u8bbe\u8ba1\u89d2\u5ea6\u6765\u8bf4\uff0c\u8fd9\u4e2a\u6807\u8bc6\u6b20\u7f3a\u7684\u592a\u591a\uff0c\u9876\u591a\u7b97\u4e2a\u534a\u6210\u54c1\u3002\u5373\u4f7f\u798f\u83b1\u8bf4\u5f97\u5929\u82b1\u4e71\u5760\u4e5f\u4e8e\u4e8b\u65e0\u8865\uff0c\u592d\u6298\u662f\u5176\u6700\u597d\u7684\u5f52\u5bbf\u3002<\/p>\n<p>\u7ec6\u5fc3\u7684\u4eba\u4f1a\u53d1\u73b0\uff0c\u7eff\u6a59\u6807\u8bc6\u5176\u5b9e\u6709\u4e24\u4e2a\u7248\u672c\uff0c\u7eff\u623f\u5b50\u662f\u5176\u4e00\uff0c\u53e6\u4e00\u4e2a\u4e3b\u4f53\u662f\u82f1\u6587\u5b57\u6bcd\uff0c\u5982\u56fe\u3002\u5982\u679c\u771f\u7684\u5e94\u7528\u4e86\u8fd9\u4e2a\u6837\u5f0f\u8bf4\u4e0d\u5b9a\u5012\u662f\u5e78\u4e8b\u4e86\u3002<\/p>\n<p>\u300a\u84dd\u8272\u7bc7\u300b<\/p>\n<p>\u7ea2\u84ddlogo\u5728\u56fd\u7f8e\u54c1\u724c\u7684\u6811\u7acb\u8fc7\u7a0b\u4e2d\u529f\u9ad8\u76d6\u4e3b\uff0c\u7535\u5668\u8fde\u9501\u672c\u6765\u5c31\u662f\u505a\u7684\u666e\u901a\u8001\u767e\u59d3\u7684\u751f\u610f\uff0c\u8001\u767e\u59d3\u8bc6\u522b\u56fd\u7f8e\uff0c\u9996\u5148\u8981\u770b\u5230\u5927\u5757\u7684\u84dd\u8272\u4ee5\u53ca\u5927\u5927\u7684logo\uff0c\u8fd9\u4e2alogo\u672c\u8eab\u6709\u8bb8\u591a\u95ee\u9898\uff0c\u6bd4\u5982\u5b57\u4f53\uff0c\u6bd4\u5982\u7075\u6d3b\u6027\u7b49\u3002\u4f46\u6574\u4f53\u611f\u5f88\u5f3a\uff0c\u5373\u4fbf\u4e0d\u77e5\u5176\u6240\u4ee5\u7136\uff0c\u77e5\u5176\u7136\u53ef\u4ee5\u6ee1\u8db3\u3002\u539f\u6709\u7684\u54c1\u724c\u5370\u8c61\u5e94\u8be5\u5305\u542b\u201c\u4fe1\u4efb\u201d\u4e24\u4e2a\u5927\u5b57\uff0c\u56fd\u7f8e\u6d88\u8d39\u6709\u4fdd\u969c\u3002\u4f46\u8fd9\u79cd\u4f18\u52bf\u88ab\u8fd9\u51e0\u6b21\u7684\u6807\u8bc6\u6298\u817e\u635f\u5931\u6b86\u5c3d\u4e86\u3002<\/p>\n<p>\u300a\u7ea2\u8272\u7bc7\u300b<br \/>\n\u800c\u524d\u4e24\u5929\u624d\u62ff\u5230\u7684\u6700\u65b0\u7248\u56fd\u7f8elogo\u5219\u53c8\u4e00\u6b21\u5730\u98a0\u8986\u4e86\u7eff\u623f\u5b50\u521b\u610f\uff0c\u65e0\u8bba\u662f\u4ece\u4e3b\u4f53\u56fe\u5f62\u8fd8\u662f\u8272\u5f69\u4e0a\uff0c\u7528\u6b64\u6b21\u8bbe\u8ba1\u7684\u670d\u52a1\u5546\u2014\u2014\u6765\u81ea\u9999\u6e2f\u7684<a href=\"http:\/\/www.bone.hk\" target=\"_blank\">BONE 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