{"id":5403,"date":"2013-07-03T16:02:55","date_gmt":"2013-07-03T08:02:55","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=5403"},"modified":"2013-08-09T13:43:48","modified_gmt":"2013-08-09T05:43:48","slug":"ey-rebrand","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/ey-rebrand.html","title":{"rendered":"\u5b89\u6c38\u610f\u5916 EY rebrand \/ Brand Pie"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/EY-logo_before.png\" alt=\"EY rebrand\" \/><br \/>\n2013\u5e747\u67081\u65e5\u59cb\uff0c\u8bf7\u79f0\u547cErnst&#038;Young \u201cEY\u201d,<a href=\"http:\/\/vansgn.com\/brandvale\/big-four-chinese-name.html\" target=\"_blank\">\u56db\u5927<\/a>\u91cc\u5934\u66fe\u7ecf\u6700\u4e0d\u8d77\u773c\u6700\u53e4\u677f\uff08\u54c1\u724c\u89c6\u89c9\uff09\u7684\u5b89\u6c38\u4e00\u591c\u4e4b\u95f4\u6210\u4e86\u6700\u6fc0\u8fdb\u6700\u5e74\u8f7b\u7684\u7684\u90a3\u4e2a\u3002\u4f26\u6566\u672c\u571f\u8bbe\u8ba1\u673a\u6784<a href=\"http:\/\/www.brandpie.com\/\" target=\"_blank\">Brand Pie<\/a>\u8d1f\u8d23\u672c\u6b21EY\u54c1\u724c\u91cd\u5851\u3002<!--more--><\/p>\n<p>\u6b64\u6b21<a href=\"http:\/\/www.ey.com\/\" target=\"_blank\">EY(\u5b89\u6c38)<\/a>\u4e0d\u4ec5\u662f\u63a8\u51fa\u5168\u65b0\u54c1\u724c\u6807\u8bc6\uff0c\u66f4\u662f\u5c06\u54c1\u724c\u540d\u79f0\u7b80\u5316\u4e3aEY\u3002\u8fd9\u4e00\u6d88\u606f\u6b63\u597d\u7531\u65b0\u4e0a\u4efb\u7684\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98Mark Weinberger\u5ba3\u5e03\uff0c\u8fd9\u4e0d\u96be\u731c\u6d4bEY\u6709\u610f\u6de1\u5316\u521b\u59cb\u4eba\u4fe1\u606f\uff0c\u4ece\u800c\u4ee5\u5168\u65b0\u9762\u8c8c\u8fdb\u5165\u4e0b\u4e00\u4e2a\u54c1\u724c\u5468\u671f\u3002\u672c\u6b21\u54c1\u724c\u91cd\u5851\uff0c\u53d8\u5316\u4e4b\u5927\u4e5f\u662f\u524d\u6240\u672a\u6709\u7684\uff0c\u5982\u679c\u8bf4EY\u662f\u5168\u65b0\u7684\u4e0d\u662fErnst&#038;Young\u7684\u5347\u7ea7\u7248\u4e5f\u4e0d\u4e3a\u8fc7\u5427\uff0c\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u591a\u5c11\u6709\u70b9\u610f\u5916\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ey_logo_2013.png\" alt=\"EY rebrand\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/EY_Logo_Vertical.png\" alt=\"EY rebrand\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/EY-logo_white.png\" alt=\"EY rebrand\" \/><\/p>\n<p>\u9664\u4e86\u4ee4\u4eba\u610f\u5916\u7684EY\u7f29\u5199\uff0c\u5e73\u5b9e\u7684slogan\u201cBuilding a better working world\u201d\uff0cEY\u65b0logo\u6700\u62a2\u773c\u7684\u56fe\u5f62\u83ab\u8fc7\u90a3\u4e2a\u9ec4\u8272\u4e09\u89d2\uff0c\u50cf\u662f\u4e00\u6487\u53c8\u597d\u50cf\u4e00\u9762\u65d7\u5e1c\uff0c\u8fd9\u4e00\u5f62\u8c61\u5e76\u975e\u65b0\u8d27\uff0cErnst&#038;Young\u65f6\u671f\u5df2\u7ecf\u5927\u91cf\u4f7f\u7528\uff08\u5982\u4e0b\u56fe\uff09<br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ErnstYoung_logo.png\" alt=\"\" \/><\/p>\n<p>Ernst &#038; Young\u81f3\u4eca\u5df2\u6709\u4e00\u767e\u591a\u5e74\u7684\u5386\u53f2\u3002\u516c\u53f8\u662f19\u4e16\u7eaa50\u5e74\u4ee3\u4e00\u7cfb\u5217\u517c\u5e76\u7684\u4ea7\u7269\u30021989\u5e74\uff0c\u539f\u516b\u5927\u4f1a\u8ba1\u4e8b\u7269\u6240\u4e4b\u4e2d\u7684Arthur Young\u53caErnst &#038; Whinney\u4e4b\u95f4\u7684\u517c\u5e76\u9020\u5c31\u4e86\u73b0\u5728\u7684Ernst &#038; Young\u3002\u5b89\u6c38\u5f88\u65e9\u5c31\u8fdb\u5165\u4e2d\u56fd\uff0c\u59cb\u7ec8\u628a\u4e2d\u56fd\u5f53\u4f5c\u6700\u91cd\u8981\u7684\u5e02\u573a\u4e4b\u4e00\u30021973\u5e74\uff0c\u5b89\u6c38\u5728\u9999\u6e2f\u8bbe\u7acb\u529e\u4e8b\u5904\uff1b1981\u5e74\uff0c\u5b89\u6c38\u6210\u4e3a\u6700\u65e9\u83b7\u4e2d\u56fd\u653f\u5e9c\u6279\u51c6\u5728\u5317\u4eac\u8bbe\u7acb\u529e\u4e8b\u5904\u7684\u56fd\u9645\u4e13\u4e1a\u670d\u52a1\u516c\u53f8\u4e4b\u4e00\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ey-rebrand-05.jpg\" alt=\"EY rebrand\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ey-rebrand-01.jpg\" alt=\"EY rebrand\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ey-rebrand-02.jpg\" alt=\"EY rebrand\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ey-rebrand-03.jpg\" alt=\"EY rebrand\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ey-rebrand-04.jpg\" alt=\"EY rebrand\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ey-rebrand-06.jpg\" alt=\"EY rebrand\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ey-rebrand-07.jpg\" alt=\"EY rebrand\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/07\/ey-rebrand-08.jpg\" alt=\"EY rebrand\" \/><\/p>\n<p>\u4ee5\u4e0a\u662fEY\u4f26\u6566\u529e\u516c\u5ba4\u5e94\u7528\u65b0VI\u540e\u7684\u65b0\u9762\u8c8c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2013\u5e747\u67081\u65e5\u59cb\uff0c\u8bf7\u79f0\u547cErnst&#038;Young \u201cEY\u201d,\u56db\u5927\u91cc\u5934\u66fe\u7ecf\u6700\u4e0d\u8d77\u773c\u6700\u53e4\u677f\uff08\u54c1\u724c\u89c6\u89c9\uff09\u7684\u5b89\u6c38\u4e00\u591c\u4e4b\u95f4\u6210\u4e86\u6700\u6fc0\u8fdb\u6700\u5e74\u8f7b\u7684\u7684\u90a3\u4e2a\u3002\u4f26\u6566\u672c\u571f\u8bbe\u8ba1\u673a\u6784Brand Pie\u8d1f\u8d23\u672c\u6b21EY\u54c1\u724c\u91cd\u5851\u3002<\/p>\n","protected":false},"author":1,"featured_media":5504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,84],"tags":[],"class_list":["post-5403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-name-brand","category-rebranding-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/5403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=5403"}],"version-history":[{"count":8,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/5403\/revisions"}],"predecessor-version":[{"id":5495,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/5403\/revisions\/5495"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/5504"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=5403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=5403"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=5403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}