{"id":5588,"date":"2013-09-05T17:36:29","date_gmt":"2013-09-05T09:36:29","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=5588"},"modified":"2013-09-05T22:24:35","modified_gmt":"2013-09-05T14:24:35","slug":"yahoo-new-logo","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/yahoo-new-logo.html","title":{"rendered":"Yahoo!\u7cd7\u4e86"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/09\/yahoo_logo_2013.png\" alt=\"\" \/><\/p>\n<p>\u63a5\u4e0a\u56de\u201c<a href=\"http:\/\/vansgn.com\/brandvale\/yahoo-new-logo-coming-soon.html\" target=\"_blank\">\u66ffYahoo!\u6349\u75be<\/a>\u201d\uff0c30\u5929\u7684logoshow\u7ed3\u675f\u4e86\uff0c\u7f8e\u56fd\u65f6\u95f44\u53f7\u591c\u91cc\uff0cYahoo!\u5411\u5916\u516c\u5e03\u4e86\u6700\u7ec8\u65b0logo\uff0c\u4e00\u4e2a\u582a\u79f0\u6781\u54c1\u7684\u54c1\u724c\u8bbe\u8ba1\u3002<\/p>\n<p>\u4e0d\u51fa\u6240\u6599\uff0c\u886c\u7ebf\u4f53\u88ab\u5f03\u7528\uff0c\u539f\u6709logo\u7684\u57fa\u7840\u67b6\u6784\u4fdd\u7559\uff0c\u8272\u5f69\u4fdd\u7559\uff0c\u80fd\u73a9\u7684\u65e0\u975e\u5c31\u662f\u5b57\u4f53\u7f62\u4e86\u3002\u800c\u6885\u59d0\u548c\u5979\u6240\u8c13\u7684\u8bbe\u8ba1\u56e2\u961f\u5c45\u7136\u6574\u51fa\u4e86\u8fd9\u6837\u50cf\u5e9f\u67f4\u4e00\u6837\u7684\u56fe\u5f62\u6765\uff0c\u96be\u770b\u81f3\u6781\u4e0d\u8bf4\uff0c\u4e0eYahoo!\u73b0\u6709\u7684\u89c6\u89c9\u8bed\u8a00\u683c\u683c\u4e0d\u5165\uff0c\u975e\u4f46\u6ca1\u6709\u5c06Yahoo!\u54c1\u724c\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u5c42\u6b21\uff0c\u751a\u81f3\u5df2\u7ecf\u6ed1\u5165\u4e86\u4e0d\u582a\u7684\u5730\u6b65\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/09\/yahoo-logo-new2.png\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/09\/yahoo-logo-new.png\" \/><br \/>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/09\/yahoo_logo-identity.png\" \/><\/p>\n<p>\u4e0a\u56fe\u8fd9\u4e2a\u56fe\u5f62\u5c31\u662f\u6574\u4e2alogo\u7684\u201c\u7cbe\u534e\u201d\uff0c\u5305\u62ec\u975e\u76f4\u7ebf\u3001\u8001\u5f0f\u7684\u6d6e\u96d5\u6548\u679c\u4ee5\u53ca\u6bd4\u4f8b\u3002\u4ece\u76ee\u524d\u62a5\u9053\u7684\u4e00\u4e9b\u5a92\u4f53\u8bc4\u8bba\u6765\u770b\uff0c\u662f\u4e00\u8fb9\u5012\u7684\u5618\u58f0\uff0c\u666e\u904d\u53cd\u6620\u5b57\u4f53\u592a\u8fc7\u7ea4\u7ec6\u3002<\/p>\n<blockquote><p>1\u3001We didn\u2019t want to have any straight lines in the logo. Straight lines don\u2019t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.<br \/>\n2\u3001We preferred letters that had thicker and thinner strokes &#8211; conveying the subjective and editorial nature of some of what we do.<br \/>\n3\u3001Serifs were a big part of our old logo. It felt wrong to give them up altogether so we went for a sans serif font with \u201cscallops\u201d on the ends of the letters.<br \/>\n4\u3001Our existing logo felt like the iconic Yahoo yodel. We wanted to preserve that and do something playful with the OO\u2019s.<br \/>\n5\u3001We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark.<br \/>\n6\u3001We toyed with lowercase and sentence case letters. But, in the end, we felt the logo was most readable when it was all uppercase, especially on small screens.<\/p>\n<p><a href=\"http:\/\/marissamayr.tumblr.com\/post\/60336044815\/geeking-out-on-the-logo\" target=\"_blank\">Marissa&#8217;s Tumblr<\/a><\/p><\/blockquote>\n<p>\u8fd9\u91cc\u5f15\u7528\u6885\u59d0Tumblr\u91cc\u5173\u4e8e\u8fd9\u6b21\u6362\u6807\u7684\u7d6e\u7d6e\u53e8\u53e8\uff0c\u4e3b\u8981\u5217\u4e3e\u4e866\u4e2a\u65b9\u9762\u7684\u6539\u8fdb\u601d\u8def\uff0c\u600e\u4e48\u542c\u90fd\u50cf\u662f\u4e00\u4e2a\u95e8\u5916\u6c49\u5728\u6307\u6325\u4e00\u652f\u519b\u961f\u653b\u57ce\u3002\u65e0\u8bba\u662f\u4e0b\u56fe\u7684\u624b\u7a3f\u8fd8\u662f\u89c6\u9891\u91cc\u4f53\u73b0\u7684\u90fd\u662f\u67d0\u79cd\u6709\u8ff9\u53ef\u5faa\u7684\u79d1\u5b66\u52b2\uff0c\u4f46\u662f\u8fd9\u6837\u201c\u4e00\u4e1d\u4e0d\u82df\u201d\u7684\u8bbe\u8ba1\u8fc7\u7a0b\u672a\u5fc5\u5c31\u80fd\u89e3\u91ca\u7ed3\u679c\u7684\u5dee\u5f3a\u4eba\u610f\u3002<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2013\/09\/yahoo-logo-sktech.png\" \/><\/p>\n<p><iframe loading=\"lazy\" width=\"640\" height=\"480\" src=\"\/\/www.youtube.com\/embed\/_0b6qaPY-CQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u63a5\u4e0a\u56de\u201c\u66ffYahoo!\u6349\u75be\u201d\uff0c30\u5929\u7684logoshow\u7ed3\u675f\u4e86\uff0c\u7f8e\u56fd\u65f6\u95f44\u53f7\u591c\u91cc\uff0cYahoo!\u5411\u5916\u516c\u5e03\u4e86\u6700\u7ec8\u65b0logo\uff0c\u4e00\u4e2a\u582a\u79f0\u6781\u54c1\u7684\u54c1\u724c\u8bbe\u8ba1\u3002 \u4e0d\u51fa\u6240\u6599\uff0c\u886c\u7ebf\u4f53\u88ab\u5f03\u7528\uff0c\u539f\u6709logo\u7684\u57fa\u7840\u67b6\u6784\u4fdd\u7559\uff0c\u8272\u5f69\u4fdd\u7559\uff0c\u80fd\u73a9\u7684\u65e0\u975e\u5c31\u662f\u5b57\u4f53\u7f62\u4e86\u3002\u800c\u6885\u59d0\u548c\u5979\u6240\u8c13\u7684\u8bbe\u8ba1\u56e2\u961f\u5c45\u7136\u6574\u51fa\u4e86\u8fd9\u6837\u50cf\u5e9f\u67f4\u4e00\u6837\u7684\u56fe\u5f62\u6765\uff0c\u96be\u770b\u81f3\u6781\u4e0d\u8bf4\uff0c\u4e0eYahoo!\u73b0\u6709\u7684\u89c6\u89c9\u8bed\u8a00\u683c\u683c\u4e0d\u5165\uff0c\u975e\u4f46\u6ca1\u6709\u5c06Yahoo!\u54c1\u724c\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u5c42\u6b21\uff0c\u751a\u81f3\u5df2\u7ecf\u6ed1\u5165\u4e86\u4e0d\u582a\u7684\u5730\u6b65\u3002 \u4e0a\u56fe\u8fd9\u4e2a\u56fe\u5f62\u5c31\u662f\u6574\u4e2alogo\u7684\u201c\u7cbe\u534e\u201d\uff0c\u5305\u62ec\u975e\u76f4\u7ebf\u3001\u8001\u5f0f\u7684\u6d6e\u96d5\u6548\u679c\u4ee5\u53ca\u6bd4\u4f8b\u3002\u4ece\u76ee\u524d\u62a5\u9053\u7684\u4e00\u4e9b\u5a92\u4f53\u8bc4\u8bba\u6765\u770b\uff0c\u662f\u4e00\u8fb9\u5012\u7684\u5618\u58f0\uff0c\u666e\u904d\u53cd\u6620\u5b57\u4f53\u592a\u8fc7\u7ea4\u7ec6\u3002 1\u3001We didn\u2019t want to have any straight lines in the logo. Straight lines don\u2019t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve. 2\u3001We preferred letters that had thicker [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/5588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=5588"}],"version-history":[{"count":7,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/5588\/revisions"}],"predecessor-version":[{"id":5612,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/5588\/revisions\/5612"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/5599"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=5588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=5588"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=5588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}