{"id":6070,"date":"2013-11-16T01:27:55","date_gmt":"2013-11-15T17:27:55","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=6070"},"modified":"2014-02-02T22:36:25","modified_gmt":"2014-02-02T14:36:25","slug":"philips-rebranding","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/philips-rebranding.html","title":{"rendered":"\u98de\u5411\u672a\u6765 – \u98de\u5229\u6d66\u91cd\u5851\u54c1\u724c\u5b9a\u4f4d\u3001\u76fe\u5f62\u6807\u8bc6\u4ee5\u53caSlogan"},"content":{"rendered":"

\u4e24\u5929\u524d\uff0c\u5728\u963f\u59c6\u65af\u7279\u4e39\uff0cPhilips<\/a> \uff08\u7687\u5bb6\u98de\u5229\u6d66\u516c\u53f8\uff09\u53d1\u5e03\u4e86\u5168\u65b0\u54c1\u724c\u5b9a\u4f4d\uff0c\u968f\u4e4b\u63a8\u51fa\u8fd8\u6709\u91cd\u65b0\u8bbe\u8ba1\u7684\u7ecf\u5178\u76fe\u5f62\u6807\u8bc6\u4ee5\u53ca slogan “innovation and you” \u3002\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0cPhilips \u5df2\u7ecf\u4ece\u516c\u53f8\u540d\u79f0\u4e2d\u62ff\u6389\u4e86 \u201celectronics\u201d \u8fd9\u4e00\u5c5e\u6027\uff0c\u4e49\u65e0\u53cd\u987e\u5730\u6295\u8eab\u5230\u706b\u70ed\u7684\u79d1\u6280\u884c\u5217\u53bb\u4e86\u3002\u901a\u8fc7\u66f4\u65b0\u54c1\u724c\u5b9a\u4f4d\uff0c\u533b\u7597\u4fdd\u5065\u3001\u7167\u660e\u548c\u4f18\u8d28\u751f\u6d3b\u4e09\u5927\u4e1a\u52a1\u65b9\u5411\u66f4\u52a0\u6e05\u6670\uff0c\u79c9\u627f\u767e\u5e74\u54c1\u724c\u57fa\u56e0\uff0c\u4ee5\u521b\u65b0\u9a71\u52a8\u81ea\u6211\uff0c\u8fd9\u4e2a\u54c1\u724c\u5de8\u4eba\u53ef\u7ee7\u7eed\u524d\u884c\uff0c\u751a\u81f3\u98de\u5954\u5411\u672a\u6765\u3002<\/p>\n

\"philips-shield-logo<\/p>\n

\"philips-shield-logo-new-2013-version\" <\/p>\n

\"Philips_wordmark\"<\/p>\n

\u901a\u8fc7\u6587\u672b\u7684\u65f6\u95f4\u7ebf\u53ef\u4ee5\u770b\u51fa\uff0cPhilips \u76fe\u5f62\u6807\u8bc6\u81ea1938\u5e74\u5f00\u59cb\u4f7f\u7528\uff0c\u201c\u661f\u6cb3\u201d\u56fe\u5f62\u66f4\u53ef\u8ffd\u6eaf\u52301930\u5e74\uff0c\u4e0e\u5b9d\u6d01\u516c\u53f8\u7684\u201c\u661f\u6708\u201d\u56fe\u6848\u4e00\u6837\u5e7f\u4e3a\u4eba\u77e5\u30021968\u5e74\u66fe\u72ec\u5f53\u4e00\u9762\uff0c\u4e4b\u540e\u9010\u6e10\u6de1\u51fa\u524d\u53f0\uff0c\u81f32004\u5e74\u751a\u81f3\u5b8c\u5168\u5e9f\u9edc\uff0c\u5982\u4eca\u590d\u53e4\u6f6e\u6d41\u5174\u8d77\uff0cPhilips \u4e5f\u610f\u8bc6\u5230\u8fd9\u4e00\u76fe\u5f62\u6807\u8bc6\u4ef7\u503c\u8fde\u57ce\uff0c\u9002\u65f6\u56de\u5f52\u4eba\u5fc3\u6240\u5411\u3002\u4ece\u76ee\u524d\u7684\u4fe1\u606f\u5224\u65ad\uff0c\u539f\u6709\u7684\u7eaf\u6587\u5b57 logo \u8fd8\u5c06\u4fdd\u6301\uff0c\u5728\u4e0d\u540c\u7684\u573a\u5408\u4f7f\u7528\uff0c\u5982\u4e0b\u56fe\u7684\u6d77\u62a5\uff0c\u8fd9\u79cd\u7ec4\u5408\u7528\u6cd5\u5728\u4f7f\u7528\u56fe\u5f62\u6807\u8bc6\u7684\u54c1\u724c\u4e2d\u4e5f\u5f88\u5e38\u89c1\u3002<\/p>\n

\"philips-2013-slogan-innovation-and-you\"<\/p>\n

\"philips-shield-logo-2013-sketch\"<\/p>\n

Philips \u65b0\u76fe\u5f62\u6807\u8bc6\u4fdd\u7559\u4e86\u539f\u6709\u56fe\u5f62\u7684\u7edd\u5927\u90e8\u5206\u7279\u5f81\uff0c\u5982\u661f\u6cb3\u7684\u6bd4\u4f8b\u4ee5\u53ca\u4f4d\u7f6e\u3001\u989c\u8272\u7b49\uff0c\u53ea\u662f\u65e0\u8bba\u4ece\u89c6\u89c9\u8fd8\u662f\u5e94\u7528\u65b9\u9762\u90fd\u66f4\u52a0\u6d17\u7ec3\uff0c\u7115\u53d1\u51fa\u65b0\u7684\u751f\u673a\u3002The design story of the new Philips shield >><\/a><\/p>\n

\"philips_shield_logo-and-wordmark_timeline\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4e24\u5929\u524d\uff0c\u5728\u963f\u59c6\u65af\u7279\u4e39\uff0cPhilips \uff08\u7687\u5bb6\u98de\u5229\u6d66\u516c\u53f8\uff09\u53d1\u5e03\u4e86\u5168\u65b0\u54c1\u724c\u5b9a\u4f4d\uff0c\u968f\u4e4b\u63a8\u51fa\u8fd8\u6709\u91cd\u65b0\u8bbe\u8ba1\u7684\u7ecf\u5178\u76fe\u5f62\u6807\u8bc6\u4ee5\u53ca slogan “innovation and you” \u3002\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0cPhilips \u5df2\u7ecf\u4ece\u516c\u53f8\u540d\u79f0\u4e2d\u62ff\u6389\u4e86 \u201celectronics\u201d \u8fd9\u4e00\u5c5e\u6027\uff0c\u4e49\u65e0\u53cd\u987e\u5730\u6295\u8eab\u5230\u706b\u70ed\u7684\u79d1\u6280\u884c\u5217\u53bb\u4e86\u3002\u901a\u8fc7\u66f4\u65b0\u54c1\u724c\u5b9a\u4f4d\uff0c\u533b\u7597\u4fdd\u5065\u3001\u7167\u660e\u548c\u4f18\u8d28\u751f\u6d3b\u4e09\u5927\u4e1a\u52a1\u65b9\u5411\u66f4\u52a0\u6e05\u6670\uff0c\u79c9\u627f\u767e\u5e74\u54c1\u724c\u57fa\u56e0\uff0c\u4ee5\u521b\u65b0\u9a71\u52a8\u81ea\u6211\uff0c\u8fd9\u4e2a\u54c1\u724c\u5de8\u4eba\u53ef\u7ee7\u7eed\u524d\u884c\uff0c\u751a\u81f3\u98de\u5954\u5411\u672a\u6765\u3002<\/p>\n","protected":false},"author":1,"featured_media":6184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-6070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rebranding-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=6070"}],"version-history":[{"count":10,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6070\/revisions"}],"predecessor-version":[{"id":6185,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6070\/revisions\/6185"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/6184"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=6070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=6070"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=6070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}