{"id":6214,"date":"2014-03-27T02:56:17","date_gmt":"2014-03-26T18:56:17","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=6214"},"modified":"2014-03-27T03:01:14","modified_gmt":"2014-03-26T19:01:14","slug":"sothebys-new-logo","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/sothebys-new-logo.html","title":{"rendered":"270\u5c81\u82cf\u5bcc\u6bd4\u542f\u7528\u65b0 logo \u886c\u7ebf\u4f53\u201c\u80dc\u51fa\u201d"},"content":{"rendered":"<p><a href=\"http:\/\/www.sothebys.com\/en.html\" target=\"_blank\">Sotheby&#8217;s<\/a> \uff08\u82cf\u5bcc\u6bd4\uff09\u662f\u4e16\u754c\u4e0a\u6700\u53e4\u8001\uff0c\u89c4\u6a21\u6700\u5927\u7684\u62cd\u5356\u884c\u4e4b\u4e00\u3002 1744\u5e74\u6210\u7acb\u4e8e\u4f26\u6566\uff0c\u73b0\u603b\u90e8\u8bbe\u5728\u7ebd\u7ea6\u3002<\/p>\n<p><a href=\"http:\/\/www.pentagram.com\/\" target=\"_blank\">Pentagram<\/a> \u81ea2011\u5e74\u4e3a\u82cf\u5bcc\u6bd4\u91cd\u65b0\u8bbe\u8ba1\u7f51\u7ad9\u5f00\u59cb\uff0c\u5e76\u6700\u7ec8\u63a8\u52a8\u4e86\u5176\u54c1\u724c\u6807\u8bc6\u7684\u8fdb\u5316\u2014\u2014\u4ece\u65e0\u886c\u7ebf\u4f53\u5230\u886c\u7ebf\u4f53\u7684\u8f6c\u5316\u2014\u2014\u7531\u4e00\u5957\u4e13\u5c5e\u7684\u5b57\u4f53\u8bbe\u8ba1\u542f\u53d1\u7075\u611f\uff0c\u6811\u7acb Sotheby&#8217;s \u7edf\u4e00\u7684\u89c6\u89c9\u5f62\u8c61\u548c\u6709\u7740\u8fd1300\u5e74\u5386\u53f2\u611f\u3002<\/p>\n<p><img decoding=\"async\" alt=\"Sotheby's logo 2014\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/03\/Sothebys-logo.png\" \/><\/p>\n<blockquote><p>A suite of typefaces ties the system together across various channels. Mercury is the primary typeface, with Benton Sans as the secondary font. Freight is a tertiary typeface employed for display and headlines. Miller commissioned the acclaimed type designer Akira Kobayashi of Monotype to draw custom Chinese characters for Sotheby\u2019s Hong Kong wordmark that would pair gracefully with the Mercury.<\/p>\n<p><a href=\"http:\/\/new.pentagram.com\/2014\/03\/new-work-sothebys\/\" target=\"_blank\">pentagram.com<\/a><\/p><\/blockquote>\n<p><img decoding=\"async\" alt=\"Sotheby's logo 2014\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/03\/penta_2013-12_40951.jpg\" \/><\/p>\n<p><img decoding=\"async\" alt=\"Sotheby's logo 2014\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/03\/penta_2013-12_4109.jpg\" \/><\/p>\n<p><img decoding=\"async\" alt=\"Sotheby's logo 2014\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/03\/Sothebys_Facade_620.jpg\" \/><\/p>\n<p><img decoding=\"async\" alt=\"Sotheby's logo 2014\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/03\/Sothebys_1.jpg\" \/><br \/>\n<img decoding=\"async\" alt=\"Sotheby's logo 2014\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/03\/Sothebys_3.jpg\" \/><br \/>\n<img decoding=\"async\" alt=\"Sotheby's logo 2014\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/03\/Sothebys_2.jpg\" \/><\/p>\n<p><img decoding=\"async\" alt=\"\u82cf\u5bcc\u6bd4\u65e7logo\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/03\/Sothebys-logo-old1.png\" width=\"620\" \/><br \/>\n\u82cf\u5bcc\u6bd4\u539flogo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sotheby&#8217;s \uff08\u82cf\u5bcc\u6bd4\uff09\u662f\u4e16\u754c\u4e0a\u6700\u53e4\u8001\uff0c\u89c4\u6a21\u6700\u5927\u7684\u62cd\u5356\u884c\u4e4b\u4e00\u3002 1744\u5e74\u6210\u7acb\u4e8e\u4f26\u6566\uff0c\u73b0\u603b\u90e8\u8bbe\u5728\u7ebd\u7ea6\u3002 Pentagram \u81ea2011\u5e74\u4e3a\u82cf\u5bcc\u6bd4\u91cd\u65b0\u8bbe\u8ba1\u7f51\u7ad9\u5f00\u59cb\uff0c\u5e76\u6700\u7ec8\u63a8\u52a8\u4e86\u5176\u54c1\u724c\u6807\u8bc6\u7684\u8fdb\u5316\u2014\u2014\u4ece\u65e0\u886c\u7ebf\u4f53\u5230\u886c\u7ebf\u4f53\u7684\u8f6c\u5316\u2014\u2014\u7531\u4e00\u5957\u4e13\u5c5e\u7684\u5b57\u4f53\u8bbe\u8ba1\u542f\u53d1\u7075\u611f\uff0c\u6811\u7acb Sotheby&#8217;s \u7edf\u4e00\u7684\u89c6\u89c9\u5f62\u8c61\u548c\u6709\u7740\u8fd1300\u5e74\u5386\u53f2\u611f\u3002 A suite of typefaces ties the system together across various channels. Mercury is the primary typeface, with Benton Sans as the secondary font. Freight is a tertiary typeface employed for display and headlines. Miller commissioned the acclaimed type designer Akira Kobayashi of Monotype to draw custom Chinese characters [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=6214"}],"version-history":[{"count":6,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6214\/revisions"}],"predecessor-version":[{"id":6230,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6214\/revisions\/6230"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/6221"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=6214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=6214"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=6214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}