{"id":6258,"date":"2014-05-01T18:04:06","date_gmt":"2014-05-01T10:04:06","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=6258"},"modified":"2014-05-01T18:10:18","modified_gmt":"2014-05-01T10:10:18","slug":"paypal-new-logo","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/paypal-new-logo.html","title":{"rendered":"PayPal logo \u4e03\u5e74\u4e4b\u75d2"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-logo-2014-and-old.png\" alt=\"Paypal new logo 2014\" \/><br \/>\n\u7f8e\u56fd\u5f53\u5730\u65f6\u95f44\u670830\u65e5\uff0c<a href=\"http:\/\/paypal.com\/\" target=\"_blank\">PayPal<\/a>\uff08\u8d1d\u5b9d\uff09\u53d1\u5e03\u4e86\u5168\u65b0\u54c1\u724c\u6807\u8bc6\uff0c\u5e76\u4f34\u968f\u4e00\u8f6e\u5168\u7403\u6027\u7684\u54c1\u724c\u5ba3\u4f20\u6d3b\u52a8\u3002\u65b0logo\u7531\u7ebd\u7ea6 <a href=\"http:\/\/www.fuseproject.com\/\" target=\"_blank\">fuseproject<\/a> \u8bbe\u8ba1\u3002<\/p>\n<p>\u6b64\u6b21\u54c1\u724c\u91cd\u5851\u8ddd\u79bb\u4e0a\u6b21\u6362\u6807\u521a\u597d7\u5e74\uff0c\u800c1999\u5e74\u9996\u6b21\u63a8\u51fa\u7684 PayPal \u6b63\u662f\u57282007\u5e74\u66f4\u65b0\u6807\u8bc6\uff0c\u4e24\u6b21\u7686\u662f\u4e03\u5e74\u4e4b\u75d2\u3002\u6216\u8bb8\u53ea\u662f\u7b14\u8005\u7684\u7275\u5f3a\uff0c\u4e0d\u8fc7\u5bf9\u4e8e\u6b64\u6b21\u54c1\u724c\u5347\u7ea7\uff0cPayPal \u663e\u7136\u662f\u5df2\u7ecf\u5728\u5c0f\u5c4f\u7684\u54c1\u724c\u5e94\u7528\u4e0a\u4e07\u5206\u4e0d\u723d\uff0c\u5982\u679c\u8bf41999\u5e74 PayPal logo 1.0 \u7684\u8bdd\uff0c2014\u5e74 Paypal logo \u66f4\u65b0\u81f33.0\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-logo-vertical.png\" alt=\"Paypal new logo 2014\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-logo-2014-Horizontal.png\" alt=\"Paypal new logo 2014\" \/><\/p>\n<p>\u5f62\u5bb9\u4e3a PayPal \u6210\u7acb\u4ee5\u6765\u6700\u5927\u7684\u54c1\u724c\u53d8\u5316\u4e5f\u4e0d\u4e3a\u8fc7\uff0c\u4ece\u7eaf\u5b57\u4f53 logo \u8f6c\u5411\u56fe\u5f62 logo \u7684\u786e\u662f\u5386\u53f2\u6027\u7684\uff0c\u5728\u6b64\u4e4b\u524d\uff0c\u53ccP logo \u867d\u7136\u9891\u7e41\u51fa\u73b0\u5728 App\uff0c\u7f51\u7ad9 Favicon \u4ee5\u53ca\u652f\u4ed8\u6309\u94ae\u4e0a\uff0c\u4f46\u5176\u4ec5\u4ec5\u662f\u8f85\u52a9\u56fe\u5f62\u7f62\u4e86\uff0c\u4e14\u6709\u8bb8\u591a\u5148\u5929\u4e0d\u8db3\u3002\u800c fuseproject \u8bbe\u8ba1\u7684\u5168\u65b0\u53cc P logo \u5219\u66f4\u4e3a\u65f6\u5c1a\u548c\u6709\u51b2\u51fb\u529b\u3002<\/p>\n<blockquote><p>We focused on two key themes for design: connection and forwardness. For connection, we designed a new monogram with overlapping double P and transparent effect to emphasize human connection. For forwardness, we strengthened the italics that have always been a part of the PayPal logo \u2014 harking back to the brand\u2019s heritage, and affirming a forward thinking spirit.<\/p><\/blockquote>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-icon-2014-and-old.png\" alt=\"Paypal new logo 2014\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-logo-2014-vs-2007.png\" alt=\"Paypal new logo 2014\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-new-identity-05.jpg\" alt=\"Paypal new logo 2014\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-new-identity-04.jpg\" alt=\"Paypal new logo 2014\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-new-identity-08.jpg\" alt=\"Paypal new logo 2014\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-new-identity-07.jpg\" alt=\"Paypal new logo 2014\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-new-identity-02.jpg\" alt=\"Paypal new logo 2014\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-new-identity-01.jpg\" alt=\"Paypal new logo 2014\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-new-identity-03.jpg\" alt=\"Paypal new logo 2014\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/05\/Paypal-logo-1999.png\" alt=\"Paypal logo original\" \/><\/p>\n<p>PayPal 1999 1.0 logo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u56fd\u5f53\u5730\u65f6\u95f44\u670830\u65e5\uff0cPayPal\uff08\u8d1d\u5b9d\uff09\u53d1\u5e03\u4e86\u5168\u65b0\u54c1\u724c\u6807\u8bc6\uff0c\u5e76\u4f34\u968f\u4e00\u8f6e\u5168\u7403\u6027\u7684\u54c1\u724c\u5ba3\u4f20\u6d3b\u52a8\u3002\u65b0logo\u7531\u7ebd\u7ea6 fuseproject \u8bbe\u8ba1\u3002 \u6b64\u6b21\u54c1\u724c\u91cd\u5851\u8ddd\u79bb\u4e0a\u6b21\u6362\u6807\u521a\u597d7\u5e74\uff0c\u800c1999\u5e74\u9996\u6b21\u63a8\u51fa\u7684 PayPal \u6b63\u662f\u57282007\u5e74\u66f4\u65b0\u6807\u8bc6\uff0c\u4e24\u6b21\u7686\u662f\u4e03\u5e74\u4e4b\u75d2\u3002\u6216\u8bb8\u53ea\u662f\u7b14\u8005\u7684\u7275\u5f3a\uff0c\u4e0d\u8fc7\u5bf9\u4e8e\u6b64\u6b21\u54c1\u724c\u5347\u7ea7\uff0cPayPal \u663e\u7136\u662f\u5df2\u7ecf\u5728\u5c0f\u5c4f\u7684\u54c1\u724c\u5e94\u7528\u4e0a\u4e07\u5206\u4e0d\u723d\uff0c\u5982\u679c\u8bf41999\u5e74 PayPal logo 1.0 \u7684\u8bdd\uff0c2014\u5e74 Paypal logo \u66f4\u65b0\u81f33.0\u3002 \u5f62\u5bb9\u4e3a PayPal \u6210\u7acb\u4ee5\u6765\u6700\u5927\u7684\u54c1\u724c\u53d8\u5316\u4e5f\u4e0d\u4e3a\u8fc7\uff0c\u4ece\u7eaf\u5b57\u4f53 logo \u8f6c\u5411\u56fe\u5f62 logo \u7684\u786e\u662f\u5386\u53f2\u6027\u7684\uff0c\u5728\u6b64\u4e4b\u524d\uff0c\u53ccP logo \u867d\u7136\u9891\u7e41\u51fa\u73b0\u5728 App\uff0c\u7f51\u7ad9 Favicon \u4ee5\u53ca\u652f\u4ed8\u6309\u94ae\u4e0a\uff0c\u4f46\u5176\u4ec5\u4ec5\u662f\u8f85\u52a9\u56fe\u5f62\u7f62\u4e86\uff0c\u4e14\u6709\u8bb8\u591a\u5148\u5929\u4e0d\u8db3\u3002\u800c fuseproject \u8bbe\u8ba1\u7684\u5168\u65b0\u53cc P logo \u5219\u66f4\u4e3a\u65f6\u5c1a\u548c\u6709\u51b2\u51fb\u529b\u3002 We focused on two key themes for design: connection and forwardness. For connection, we designed a new monogram with overlapping double P and transparent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-6258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rebranding-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=6258"}],"version-history":[{"count":9,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6258\/revisions"}],"predecessor-version":[{"id":6282,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6258\/revisions\/6282"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/6266"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=6258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=6258"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=6258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}