{"id":6296,"date":"2014-07-17T17:27:25","date_gmt":"2014-07-17T09:27:25","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=6296"},"modified":"2014-07-17T22:51:14","modified_gmt":"2014-07-17T14:51:14","slug":"airbnb-rebranding","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/airbnb-rebranding.html","title":{"rendered":"\u5bb6\u5728\u56db\u65b9- Airbnb \u63a8\u9769\u547d\u6027\u54c1\u724c\u91cd\u5851"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/07\/airbnb-belo-symbol.png\" alt=\"airbnb new logo\" \/><\/p>\n<p><a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\">Airbnb<\/a> &#8211; \u53ef\u80fd\u662f\u5f53\u4e0b\u6700\u706b\u70ed\u7684\u5168\u7403\u77ed\u79df\u793e\u533a\uff0c\u6628\u5929\u53d1\u5e03\u4e86\u5168\u65b0\u7684\u54c1\u724c\u6807\u8bc6 B\u00e9lo\uff0c\u54c1\u724c\u53e3\u53f7 \u201cBelong Anywhere\u201d \u4ee5\u53ca\u66f4\u4e3a\u91ce\u5fc3\u52c3\u52c3\u7684\u54c1\u724c\u8425\u9500\u65b9\u5f0f\u2014\u2014 \u8bbe\u8ba1\u4f60\u4e13\u5c5e\u7684 Airbnb logo\uff0c\u901a\u8fc7\u518d\u521b\u4f5c\u7684\u65b9\u5f0f\u3002<\/p>\n<p>Airbnb\u6210\u7acb\u4e8e2008\u5e748\u6708\uff0c\u662f\u4e00\u4e2a\u9762\u5411\u4e2a\u4eba\u7684\u623f\u5c4b\u79df\u8d41\u7f51\u7ad9\uff0c\u4e0e\u5176\u4ed6\u79df\u8d41\u670d\u52a1\u4e0d\u540c\uff0c\u8fd9\u79cd\u7c7b\u4f3cC2C\u7684\u4ea4\u6613\u65b9\u5f0f\u5e7f\u53d7\u65c5\u884c\u7231\u597d\u8005\uff0c\u57ce\u5e02\u5e74\u8f7b\u4eba\u63a8\u5d07\uff0c\u4e5f\u5728\u77ed\u77ed6\u5e74\u671f\u95f4\u8fc5\u901f\u53d1\u5c55\u5230\u4e86\u5728\u5168\u7403190\u4e2a\u56fd\u5bb6\u768434,000\u591a\u4e2a\u57ce\u5e02\u4e3a1500\u4e07\u79df\u5ba2\u63d0\u4f9b\u670d\u52a1\uff0c\u516c\u53f8\u7ecf\u8fc7\u51e0\u8f6e\u878d\u8d44\u540e\u5c45\u7136\u4f30\u503c\u767e\u4ebf\u7f8e\u5200\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/07\/airbnb-logo-2014.png\" alt=\"airbnb new logo\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/07\/Brand_Case_Study3.gif\" alt=\"\" width=\"720\" height=\"\" \/><\/p>\n<p>Airbnb \u7684\u65b0\u6807\u8bc6\u8bd5\u56fe\u6210\u4e3a\u4ee4\u4eba\u8fc7\u76ee\u4e0d\u5fd8\u7684\u7b26\u53f7\uff0c\u5b83\u7684\u7075\u611f\u540c\u6837\u6765\u81ea\u5404\u79cd\u7b26\u53f7\uff1a\u5982\u5730\u7406\u4f4d\u7f6e\u7684\u6807\u8bc6\u3001\u5fc3\u5f62\u7b26\u53f7\u3001\u4eba\u7269\u7684\u7b80\u7b14\u753b\u4ee5\u53ca\u5b57\u6bcdA\u3002\u65b0logo\u6574\u4f53\u5448\u6b63\u4e09\u89d2\u72b6\uff0c\u53ef\u4ee5\u8bf4\u662f\u5916\u90e8\u8f6e\u5ed3\u52fe\u52d2\u51fa\u54c1\u724c\u540d\u79f0\u7684\u9996\u5b57\u6bcd\uff0c\u6838\u5fc3\u56fe\u5f62\u4ecd\u7136\u662f\u5730\u7406\u4f4d\u7f6e\u7684\u6c34\u6ef4\u56fe\u6848\u3002\u65b0\u6807\u8bc6\u7531base\u5728\u4f26\u6566\u548c\u65e7\u91d1\u5c71\u7684 <a href=\"http:\/\/www.wearedesignstudio.com\" target=\"_blank\">DesignStudio<\/a> \u8bbe\u8ba1\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/07\/Create-airbnb-logo.jpg\" alt=\"airbnb new logo\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/07\/Creat-your-airbnb-symbol.png\" alt=\"airbnb new logo\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/07\/create-airbnb.png\" alt=\"airbnb new logo\" \/><\/p>\n<blockquote><p>&#8220;\u521b\u5efaAirbnb&#8221;\u63d0\u4f9b\u7ed9\u4f60\u4e00\u4e2a\u521b\u4f5c\u5c5e\u4e8e\u81ea\u5df1\u7684\u6807\u5fd7\u7684\u673a\u4f1a\uff0c\u8ba9\u5b83\u8bc9\u8bf4\u4f60\u7684\u5bb6\u56ed\uff0c\u4f60\u7684\u5192\u9669\u548c\u4f60\u7684\u6545\u4e8b\u3002<\/p><\/blockquote>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/07\/Airbnb_Marque_flag.jpg\" alt=\"airbnb new logo\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/07\/airbnb-rebrand.jpg\" alt=\"airbnb new logo\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2014\/07\/airbnb-logo-new-and-before.png\" alt=\"airbnb new logo\" \/><\/p>\n<p>\u76f8\u6bd4\u4e8e\u539f\u6807\u8bc6\u6781\u96be\u8bc6\u522b\u7684\u624b\u4e66\u4f53\uff0cAirbnb new logo \u7684\u89c6\u89c9\u8868\u73b0\u53ef\u8c13\u8fde\u5347\u4e09\u7ea7\uff0c\u4e0d\u4f46\u6709\u91cd\u65b0\u8bbe\u8ba1\u7684\u6e05\u65b0\u5b57\u4f53\uff0c\u66f4\u6709\u5f15\u4ee5\u4e3a\u8c6a\u7684\u72ec\u7279\u6807\u8bc6\uff0c\u552f\u4e00\u6bd4\u8f83\u4ee4\u4eba\u62c5\u5fe7\u7684\u5c31\u662f\u65b0\u6807\u8bc6\u7684\u56fe\u6848\u6781\u6613\u4ea7\u751f\u4e0d\u826f\u8054\u60f3\uff0c\u53ea\u80fd\u81ea\u6c42\u591a\u798f\u4e86\u3002<\/p>\n<p><a href=\"http:\/\/blog.airbnb.com\/belong-anywhere-cn\/\" target=\"_blank\">Airbnb blog archive<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airbnb &#8211; \u53ef\u80fd\u662f\u5f53\u4e0b\u6700\u706b\u70ed\u7684\u5168\u7403\u77ed\u79df\u793e\u533a\uff0c\u6628\u5929\u53d1\u5e03\u4e86\u5168\u65b0\u7684\u54c1\u724c\u6807\u8bc6 B\u00e9lo\uff0c\u54c1\u724c\u53e3\u53f7 \u201cBelong Anywhere\u201d \u4ee5\u53ca\u66f4\u4e3a\u91ce\u5fc3\u52c3\u52c3\u7684\u54c1\u724c\u8425\u9500\u65b9\u5f0f\u2014\u2014 \u8bbe\u8ba1\u4f60\u4e13\u5c5e\u7684 Airbnb logo\uff0c\u901a\u8fc7\u518d\u521b\u4f5c\u7684\u65b9\u5f0f\u3002 Airbnb\u6210\u7acb\u4e8e2008\u5e748\u6708\uff0c\u662f\u4e00\u4e2a\u9762\u5411\u4e2a\u4eba\u7684\u623f\u5c4b\u79df\u8d41\u7f51\u7ad9\uff0c\u4e0e\u5176\u4ed6\u79df\u8d41\u670d\u52a1\u4e0d\u540c\uff0c\u8fd9\u79cd\u7c7b\u4f3cC2C\u7684\u4ea4\u6613\u65b9\u5f0f\u5e7f\u53d7\u65c5\u884c\u7231\u597d\u8005\uff0c\u57ce\u5e02\u5e74\u8f7b\u4eba\u63a8\u5d07\uff0c\u4e5f\u5728\u77ed\u77ed6\u5e74\u671f\u95f4\u8fc5\u901f\u53d1\u5c55\u5230\u4e86\u5728\u5168\u7403190\u4e2a\u56fd\u5bb6\u768434,000\u591a\u4e2a\u57ce\u5e02\u4e3a1500\u4e07\u79df\u5ba2\u63d0\u4f9b\u670d\u52a1\uff0c\u516c\u53f8\u7ecf\u8fc7\u51e0\u8f6e\u878d\u8d44\u540e\u5c45\u7136\u4f30\u503c\u767e\u4ebf\u7f8e\u5200\u3002 Airbnb \u7684\u65b0\u6807\u8bc6\u8bd5\u56fe\u6210\u4e3a\u4ee4\u4eba\u8fc7\u76ee\u4e0d\u5fd8\u7684\u7b26\u53f7\uff0c\u5b83\u7684\u7075\u611f\u540c\u6837\u6765\u81ea\u5404\u79cd\u7b26\u53f7\uff1a\u5982\u5730\u7406\u4f4d\u7f6e\u7684\u6807\u8bc6\u3001\u5fc3\u5f62\u7b26\u53f7\u3001\u4eba\u7269\u7684\u7b80\u7b14\u753b\u4ee5\u53ca\u5b57\u6bcdA\u3002\u65b0logo\u6574\u4f53\u5448\u6b63\u4e09\u89d2\u72b6\uff0c\u53ef\u4ee5\u8bf4\u662f\u5916\u90e8\u8f6e\u5ed3\u52fe\u52d2\u51fa\u54c1\u724c\u540d\u79f0\u7684\u9996\u5b57\u6bcd\uff0c\u6838\u5fc3\u56fe\u5f62\u4ecd\u7136\u662f\u5730\u7406\u4f4d\u7f6e\u7684\u6c34\u6ef4\u56fe\u6848\u3002\u65b0\u6807\u8bc6\u7531base\u5728\u4f26\u6566\u548c\u65e7\u91d1\u5c71\u7684 DesignStudio \u8bbe\u8ba1\u3002 &#8220;\u521b\u5efaAirbnb&#8221;\u63d0\u4f9b\u7ed9\u4f60\u4e00\u4e2a\u521b\u4f5c\u5c5e\u4e8e\u81ea\u5df1\u7684\u6807\u5fd7\u7684\u673a\u4f1a\uff0c\u8ba9\u5b83\u8bc9\u8bf4\u4f60\u7684\u5bb6\u56ed\uff0c\u4f60\u7684\u5192\u9669\u548c\u4f60\u7684\u6545\u4e8b\u3002 \u76f8\u6bd4\u4e8e\u539f\u6807\u8bc6\u6781\u96be\u8bc6\u522b\u7684\u624b\u4e66\u4f53\uff0cAirbnb new logo \u7684\u89c6\u89c9\u8868\u73b0\u53ef\u8c13\u8fde\u5347\u4e09\u7ea7\uff0c\u4e0d\u4f46\u6709\u91cd\u65b0\u8bbe\u8ba1\u7684\u6e05\u65b0\u5b57\u4f53\uff0c\u66f4\u6709\u5f15\u4ee5\u4e3a\u8c6a\u7684\u72ec\u7279\u6807\u8bc6\uff0c\u552f\u4e00\u6bd4\u8f83\u4ee4\u4eba\u62c5\u5fe7\u7684\u5c31\u662f\u65b0\u6807\u8bc6\u7684\u56fe\u6848\u6781\u6613\u4ea7\u751f\u4e0d\u826f\u8054\u60f3\uff0c\u53ea\u80fd\u81ea\u6c42\u591a\u798f\u4e86\u3002 Airbnb blog archive<\/p>\n","protected":false},"author":1,"featured_media":6292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=6296"}],"version-history":[{"count":9,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6296\/revisions"}],"predecessor-version":[{"id":6311,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6296\/revisions\/6311"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/6292"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=6296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=6296"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=6296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}