{"id":6543,"date":"2016-10-22T21:07:15","date_gmt":"2016-10-22T13:07:15","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=6543"},"modified":"2022-03-31T18:01:32","modified_gmt":"2022-03-31T10:01:32","slug":"kodak-rebrand-to-1971-logo","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/kodak-rebrand-to-1971-logo.html","title":{"rendered":"\u67ef\u8fbe\uff1a\u56de\u5230\u672a\u6765"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2016\/10\/Kodak-logo-2016-and-old.png\" alt=\"Kodak rebrand to 1971 logo\" \/><\/p>\n<p>2016\u5e74\u5341\u670820\u65e5\uff0c\u67ef\u8fbe\u5ba3\u5e03\u54c1\u724c\u91cd\u5851\uff0c\u7ed3\u675f\u4e86\u5341\u5e74\u9644\u5eb8\u98ce\u96c5\u7684\u54c1\u724c\u6807\u8bc6\uff0c\u4e5f\u4f3c\u4e4e\u5ba3\u544a\u7ed3\u675f\u4e86\u4e00\u6bb5\u4e0d\u582a\u56de\u9996\u7684\u54c1\u724c\u5386\u7a0b\uff0c\u767e\u5e74\u5f71\u50cf\u6280\u672f\u4e0e\u8bbe\u5907\u754c\u7684\u7fd8\u695a\uff0c\u5374\u4e00\u6b65\u6b65\u8d70\u5411\u4e86\u7834\u4ea7\u7684\u7a98\u5883\u3002\u65b0\u54c1\u724c\u6807\u8bc6\u653e\u5f03\u4e86\u6807\u65b0\u7acb\u5f02\uff0c\u5fc3\u5e73\u6c14\u548c\u5730\u56de\u5f52\u5230\u4e861971\u5e74\u7684\u7248\u672c\u2014\u2014\u91cd\u65b0\u5c06\u7ea2\u8272\u201cK\u201d logo\u4e0e\u9ec4\u8272\u80cc\u666f\u786e\u7acb\u4e3a\u67ef\u8fbe\u54c1\u724c\u6700\u4e3a\u6839\u672c\u7684\u6807\u5fd7\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2016\/10\/Kodak-logotype.png\" alt=\"Kodak rebrand to 1971 logo\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2016\/10\/Kodak-logo-2016.png\" alt=\"Kodak rebrand to 1971 logo\" \/><br \/>New Kodak logo redesigned by Work-Order<\/p>\n<p>\u81ea\u7834\u4ea7\u4e8b\u4ef6\u4ee5\u6765\uff0c\u67ef\u8fbe\u9010\u6e10\u6de1\u51fa\u4e86\u4eba\u4eec\u7684\u89c6\u91ce\uff08\u751a\u81f3\u8fde\u5965\u65af\u5361\u5fa1\u7528\u9881\u5956\u5730\u70b9\u67ef\u8fbe\u5267\u9662\u4e5f\u6539\u540d\u66f4\u5f20\uff09\uff0c\u53ef\u80fd\u552f\u4e00\u8fd8\u4e0d\u81f3\u4e8e\u9057\u5fd8\u7684\u5c31\u662f\u8def\u8fb9\u5076\u5c14\u77a5\u89c1\u7684\u201c\u6570\u7801\u51b2\u5370\u5e97\u201d\u95e8\u8138\u4e0a\u7684\u90a3\u4e00\u62b9\u9ec4\u8272\u5427\u3002<\/p>\n<p>\u4e00\u591c\u4e4b\u95f4\uff0cKodak \u67ef\u8fbe\u4f3c\u4e4e\u88ab\u5524\u9192\uff0c\u800c\u6211\u4eec\u7684\u8bb0\u5fc6\u4e5f\u5c31\u6b64\u6253\u5f00\uff0c\u56de\u52301971\u5e74\uff0c\u90a3\u65f6\u827a\u672f\u5bb6Peter J. Oestreich \u521a\u521a\u624d\u4e3a\u67ef\u8fbe\u8bbe\u8ba1\u4e86\u65e5\u540e\u8457\u540d\u7684\u201cK\u201dlogo\uff0c\u90a3\u65f6\u4e5f\u53ef\u4ee5\u770b\u4f5c\u662f\u67ef\u8fbe\u54c1\u724c\u9f0e\u76db\u671f\u7684\u5f00\u7aef\u3002\u76f4\u52302006\u5e74\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2016\/10\/Kodak-logo-evolution.png\" alt=\"Kodak logo evolution\" \/><\/p>\n<p>\u5982\u679c\u6211\u4eec\u620f\u5267\u6027\u7684\u53bb\u770b\u5f85\u54c1\u724c\u7684\u8fdb\u5316\u53f2\uff0c\u6570\u5341\u5e74\u7684\u8f6e\u56de\uff0c\u4f55\u5c1d\u4e0d\u80fd\u8ba4\u4e3a\u5f53\u65f6\u7684\u8bbe\u8ba1\u672c\u8eab\u5c31\u6765\u81ea\u672a\u6765\uff0c\u5426\u5219\u600e\u80fd\u5982\u6b64\u7684\u5951\u5408\u5f53\u4ee3\u4eba\u7684\u4eba\u5fc3\uff1f\u5426\u5219\u53c8\u600e\u80fd\u5728\u5f53\u65f6\u4ea7\u751f\u8fd9\u6837\u8de8\u8d8a\u5f0f\u7684\u8fdb\u5316\u5462\uff1f<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2016\/10\/Kodak-rebrand-to-1971-4.png\" alt=\"Kodak rebrand to 1971 logo\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2016\/10\/Kodak-rebrand-to-1971-2.png\" alt=\"Kodak rebrand to 1971 logo\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2016\/10\/Kodak-rebrand-to-1971-5.png\" alt=\"Kodak rebrand to 1971 logo\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2016\/10\/Kodak-rebrand-to-1971-3.png\" alt=\"Kodak rebrand to 1971 logo\" \/><\/p>\n<p>BV\u4e4b\u6240\u4ee5\u6709\u6b64\u611f\u53d7\uff0c\u4e0e\u8fd1\u5e74\u6765\u8d8a\u6765\u8d8a\u591a\u7684\u201c\u6807\u8bc6\u56de\u5f52\u201d\u4e8b\u4ef6\u4e0d\u65e0\u5173\u7cfb\uff0c\u5176\u4e2d\u65e2\u6709\u56fd\u9645\u5927\u5382\u5982<a href=\"http:\/\/vansgn.com\/brandvale\/philips-rebranding.html\" target=\"_blank\" rel=\"noopener\">Philips\uff08\u98de\u5229\u6d66\uff09<\/a>\u3001<a href=\"http:\/\/vansgn.com\/brandvale\/redesign-logos.html\" target=\"_blank\" rel=\"noopener\">Kraft\uff08\u5361\u592b\uff09<\/a>\u3001\u4e5f\u6709\u8bf8\u5982GAP\u3001<a href=\"http:\/\/vansgn.com\/brandvale\/jcpenney-bringing-back-its-old-logo.html\" target=\"_blank\" rel=\"noopener\">JCPenney<\/a>\u8fd9\u6837\u7684\u8de8\u56fd\u4f01\u4e1a\uff0c\u751a\u81f3\u4e1c\u65b9\u4e16\u754c\u7684\u65e5\u672c\u822a\u7a7a\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2016\/10\/Kodak-Ektra-smartphone.png\" alt=\"Kodak rebrand to 1971 logo\" \/><\/p>\n<p>\u5c31\u597d\u50cf\u300aX\u6218\u8b66\uff1a\u56de\u5230\u672a\u6765\u300b\uff0c\u5f53\u5df1\u519b\u5df2\u7136\u5448\u6e83\u8d25\u4e4b\u52bf\uff0c\u624d\u60f3\u8d77\u6765\u53ef\u4ee5\u7a7f\u8d8a\u5230\u4ece\u524d\uff0c\u5c06\u672a\u6765\u4e4b\u8baf\u606f\u4f20\u9012\uff0c\u5bc4\u5e0c\u671b\u8fd9\u6837\u7684\u4f5c\u4e3a\u53ef\u4ee5\u6551\u81ea\u8eab\u4e8e\u6c34\u706b\u3002\u67ef\u8fbe\u672c\u6b21\u7684\u54c1\u724c\u91cd\u5851\uff0c\u867d\u7136\u4ece\u4e13\u4e1a\u89d2\u5ea6\u6765\u770b\u662f\u54c1\u724c\u7684\u6b63\u9053\uff0c\u6562\u4e8e\u6b63\u89c6\u54c1\u724c\u6807\u8bc6\u7684\u672c\u8d28\u4e0e\u529b\u91cf\uff0c\u4f46\u4ece\u54c1\u724c\u8fd0\u4f5c\u89d2\u5ea6\u770b\u8d77\u6765\u4f3c\u4e4e\u4ecd\u7136\u50cf\u662f\u4e00\u6b21\u6323\u624e\uff0c\u6ce5\u6cde\u4e2d\u7684\u594b\u8d77\u4e00\u8dc3\uff0c\u540e\u679c\u53ef\u60f3\u800c\u77e5\uff0c\u4e0d\u662f\u91cd\u83b7\u81ea\u7531\u4fbf\u662f\u9677\u5165\u5230\u66f4\u6df1\u7684\u6ce5\u6cde\u3002<\/p>\n<p>\u795d\u597d\uff01<\/p>\n\n\n<!--more-->\n","protected":false},"excerpt":{"rendered":"<p>2016\u5e74\u5341\u670820\u65e5\uff0c\u67ef\u8fbe\u5ba3\u5e03\u54c1\u724c\u91cd\u5851\uff0c\u7ed3\u675f\u4e86\u5341\u5e74\u9644\u5eb8\u98ce\u96c5\u7684\u54c1\u724c\u6807\u8bc6\uff0c\u4e5f\u4f3c\u4e4e\u5ba3\u544a\u7ed3\u675f\u4e86\u4e00\u6bb5\u4e0d\u582a\u56de\u9996\u7684\u54c1\u724c\u5386\u7a0b\uff0c\u767e\u5e74\u5f71\u50cf\u6280\u672f\u4e0e\u8bbe\u5907\u754c\u7684\u7fd8\u695a\uff0c\u5374\u4e00\u6b65\u6b65\u8d70\u5411\u4e86\u7834\u4ea7\u7684\u7a98\u5883\u3002\u65b0\u54c1\u724c\u6807\u8bc6\u653e\u5f03\u4e86\u6807\u65b0\u7acb\u5f02\uff0c\u5fc3\u5e73\u6c14\u548c\u5730\u56de\u5f52\u5230\u4e861971\u5e74\u7684\u7248\u672c\u2014\u2014\u91cd\u65b0\u5c06\u7ea2\u8272\u201cK\u201d logo\u4e0e\u9ec4\u8272\u80cc\u666f\u786e\u7acb\u4e3a\u67ef\u8fbe\u54c1\u724c\u6700\u4e3a\u6839\u672c\u7684\u6807\u5fd7\u3002 New Kodak logo redesigned by Work-Order \u81ea\u7834\u4ea7\u4e8b\u4ef6\u4ee5\u6765\uff0c\u67ef\u8fbe\u9010\u6e10\u6de1\u51fa\u4e86\u4eba\u4eec\u7684\u89c6\u91ce\uff08\u751a\u81f3\u8fde\u5965\u65af\u5361\u5fa1\u7528\u9881\u5956\u5730\u70b9\u67ef\u8fbe\u5267\u9662\u4e5f\u6539\u540d\u66f4\u5f20\uff09\uff0c\u53ef\u80fd\u552f\u4e00\u8fd8\u4e0d\u81f3\u4e8e\u9057\u5fd8\u7684\u5c31\u662f\u8def\u8fb9\u5076\u5c14\u77a5\u89c1\u7684\u201c\u6570\u7801\u51b2\u5370\u5e97\u201d\u95e8\u8138\u4e0a\u7684\u90a3\u4e00\u62b9\u9ec4\u8272\u5427\u3002 \u4e00\u591c\u4e4b\u95f4\uff0cKodak \u67ef\u8fbe\u4f3c\u4e4e\u88ab\u5524\u9192\uff0c\u800c\u6211\u4eec\u7684\u8bb0\u5fc6\u4e5f\u5c31\u6b64\u6253\u5f00\uff0c\u56de\u52301971\u5e74\uff0c\u90a3\u65f6\u827a\u672f\u5bb6Peter J. Oestreich \u521a\u521a\u624d\u4e3a\u67ef\u8fbe\u8bbe\u8ba1\u4e86\u65e5\u540e\u8457\u540d\u7684\u201cK\u201dlogo\uff0c\u90a3\u65f6\u4e5f\u53ef\u4ee5\u770b\u4f5c\u662f\u67ef\u8fbe\u54c1\u724c\u9f0e\u76db\u671f\u7684\u5f00\u7aef\u3002\u76f4\u52302006\u5e74\u3002 \u5982\u679c\u6211\u4eec\u620f\u5267\u6027\u7684\u53bb\u770b\u5f85\u54c1\u724c\u7684\u8fdb\u5316\u53f2\uff0c\u6570\u5341\u5e74\u7684\u8f6e\u56de\uff0c\u4f55\u5c1d\u4e0d\u80fd\u8ba4\u4e3a\u5f53\u65f6\u7684\u8bbe\u8ba1\u672c\u8eab\u5c31\u6765\u81ea\u672a\u6765\uff0c\u5426\u5219\u600e\u80fd\u5982\u6b64\u7684\u5951\u5408\u5f53\u4ee3\u4eba\u7684\u4eba\u5fc3\uff1f\u5426\u5219\u53c8\u600e\u80fd\u5728\u5f53\u65f6\u4ea7\u751f\u8fd9\u6837\u8de8\u8d8a\u5f0f\u7684\u8fdb\u5316\u5462\uff1f BV\u4e4b\u6240\u4ee5\u6709\u6b64\u611f\u53d7\uff0c\u4e0e\u8fd1\u5e74\u6765\u8d8a\u6765\u8d8a\u591a\u7684\u201c\u6807\u8bc6\u56de\u5f52\u201d\u4e8b\u4ef6\u4e0d\u65e0\u5173\u7cfb\uff0c\u5176\u4e2d\u65e2\u6709\u56fd\u9645\u5927\u5382\u5982Philips\uff08\u98de\u5229\u6d66\uff09\u3001Kraft\uff08\u5361\u592b\uff09\u3001\u4e5f\u6709\u8bf8\u5982GAP\u3001JCPenney\u8fd9\u6837\u7684\u8de8\u56fd\u4f01\u4e1a\uff0c\u751a\u81f3\u4e1c\u65b9\u4e16\u754c\u7684\u65e5\u672c\u822a\u7a7a\u3002 \u5c31\u597d\u50cf\u300aX\u6218\u8b66\uff1a\u56de\u5230\u672a\u6765\u300b\uff0c\u5f53\u5df1\u519b\u5df2\u7136\u5448\u6e83\u8d25\u4e4b\u52bf\uff0c\u624d\u60f3\u8d77\u6765\u53ef\u4ee5\u7a7f\u8d8a\u5230\u4ece\u524d\uff0c\u5c06\u672a\u6765\u4e4b\u8baf\u606f\u4f20\u9012\uff0c\u5bc4\u5e0c\u671b\u8fd9\u6837\u7684\u4f5c\u4e3a\u53ef\u4ee5\u6551\u81ea\u8eab\u4e8e\u6c34\u706b\u3002\u67ef\u8fbe\u672c\u6b21\u7684\u54c1\u724c\u91cd\u5851\uff0c\u867d\u7136\u4ece\u4e13\u4e1a\u89d2\u5ea6\u6765\u770b\u662f\u54c1\u724c\u7684\u6b63\u9053\uff0c\u6562\u4e8e\u6b63\u89c6\u54c1\u724c\u6807\u8bc6\u7684\u672c\u8d28\u4e0e\u529b\u91cf\uff0c\u4f46\u4ece\u54c1\u724c\u8fd0\u4f5c\u89d2\u5ea6\u770b\u8d77\u6765\u4f3c\u4e4e\u4ecd\u7136\u50cf\u662f\u4e00\u6b21\u6323\u624e\uff0c\u6ce5\u6cde\u4e2d\u7684\u594b\u8d77\u4e00\u8dc3\uff0c\u540e\u679c\u53ef\u60f3\u800c\u77e5\uff0c\u4e0d\u662f\u91cd\u83b7\u81ea\u7531\u4fbf\u662f\u9677\u5165\u5230\u66f4\u6df1\u7684\u6ce5\u6cde\u3002 \u795d\u597d\uff01<\/p>\n","protected":false},"author":1,"featured_media":6548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rebranding-brand-identity"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=6543"}],"version-history":[{"count":8,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6543\/revisions"}],"predecessor-version":[{"id":6862,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6543\/revisions\/6862"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/6548"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=6543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=6543"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=6543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}