{"id":6621,"date":"2018-09-14T20:00:09","date_gmt":"2018-09-14T12:00:09","guid":{"rendered":"http:\/\/vansgn.com\/brandvale\/?p=6621"},"modified":"2019-09-27T17:57:26","modified_gmt":"2019-09-27T09:57:26","slug":"uber-rebrand","status":"publish","type":"post","link":"http:\/\/vansgn.com\/brandvale\/uber-rebrand.html","title":{"rendered":"Uber rebrand \u8bbe\u8ba1\u836f"},"content":{"rendered":"\n<div class=\"wp-block-cover has-background-dim\" style=\"background-image:url(http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-13-at-8.32.45-PM.png)\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p style=\"text-align:center\" class=\"has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<p>Uber\u54c1\u724c\u91cd\u5851\u6b63\u5728\u8fdb\u884c\u4e2d\uff0c\u8fd9\u8ddd\u79bb\u4e0a\u4e00\u6b21\u91cd\u5851\u4ec5\u4ec5\u76f8\u9694\u4e24\u5e74\uff0c\u8fd9\u4e24\u5e74\u95f4\u6700\u5927\u7684\u53d8\u6570\u83ab\u8fc7\u4e8e\u521b\u59cb\u4ebaTravis Kalanick\u4eceCEO\u7684\u4f4d\u5b50\u4e0a\u88ab\u79bb\u4efb\uff0c\u800c\u8010\u4eba\u5bfb\u5473\u7684\u662f\uff0c2016\u5e74\u521d\u7684\u54c1\u724c\u91cd\u5851\u6b63\u662f\u7531\u8fd9\u4f4d\u521b\u59cb\u4eba\u4eb2\u81ea\u64cd\u5200\uff0c\u90a3\u4e48\u6211\u4eec\u5c31\u4e0d\u96be\u7406\u89e3\uff0c\u6b63\u5728\u8fdb\u884c\u7684\u5927\u89c4\u6a21\u7684\u54c1\u724c\u91cd\u5851\u5c31\u662f\u8981\u5168\u9762\u8083\u6e05\u8fd9\u4f4d\u6fc0\u8fdb\u7684\u521b\u59cb\u4eba\u7559\u4e0b\u7684\u9057\u6bd2\u3002\u8bbe\u8ba1\u662f\u4e00\u5242\u836f\uff0c\u6e05\u70ed\u89e3\u6bd2\u3002<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"368\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/720.png\" alt=\"\" data-id=\"6635\" class=\"wp-image-6635\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/720.png 720w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/720-600x307.png 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption>\u9ed1\u8272\u3001\u5c0f\u5199\u3001U\u56de\u6765\u4e86<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p>\u867d\u7136\u770b\u8d77\u6765\u8f7b\u63cf\u6de1\u5199\uff0c\u5b9e\u9645\u4e0a\u6b64\u6b21\u54c1\u724c\u91cd\u5851\uff0cUber\u505a\u5f97\u5f88\u5f7b\u5e95\uff0c\u4e5f\u5f88\u575a\u51b3\uff0c\u5c31\u597d\u50cf\u662f\u4ece\u4e00\u6b21\u60e8\u75db\u7684\u6559\u8bad\u4e2d\u603b\u7ed3\u51fa\u4e86\u90a3\u4e48\u51e0\u6761\u523b\u82e6\u94ed\u5fc3\u7684\u53e5\u5b50\u3002\u7528\u4e00\u53e5\u8bdd\u6765\u5f62\u5bb9\uff0c\u5c31\u662f\uff1a\u6211\u80e1\u6c49\u4e09\u53c8\u56de\u6765\u4e86\uff01<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"630\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/f6cd207297f967f8e47e0f621945f1ba.jpg\" alt=\"\" data-id=\"6623\" data-link=\"http:\/\/vansgn.com\/brandvale\/?attachment_id=6623\" class=\"wp-image-6623\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/f6cd207297f967f8e47e0f621945f1ba.jpg 630w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/f6cd207297f967f8e47e0f621945f1ba-600x600.jpg 600w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/f6cd207297f967f8e47e0f621945f1ba-80x80.jpg 80w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1830\" height=\"1260\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/c5d16fb7d81345afb6a2da345a51fbea.jpg\" alt=\"\" data-id=\"6624\" data-link=\"http:\/\/vansgn.com\/brandvale\/?attachment_id=6624\" class=\"wp-image-6624\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/c5d16fb7d81345afb6a2da345a51fbea.jpg 1830w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/c5d16fb7d81345afb6a2da345a51fbea-600x413.jpg 600w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/c5d16fb7d81345afb6a2da345a51fbea-768x529.jpg 768w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/c5d16fb7d81345afb6a2da345a51fbea-950x654.jpg 950w\" sizes=\"auto, (max-width: 1830px) 100vw, 1830px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>\u8001\u5b9e\u8bf4\uff0cbv\u662f\u559c\u6b22\u5f97\u4e0d\u5f97\u4e86\uff0c\u6216\u8005\u8bf4\u559c\u6b22<a href=\"https:\/\/www.wolffolins.com\/\">Wolff Olins<\/a>\u6240\u6709\u7684\u8bbe\u8ba1\u3002\u76f8\u6bd4\u8d77\u6765\u4e0a\u4e00\u7248\u672c\u5c31\u6666\u6da9\u5f88\u591a\uff0c\u6839\u672c\u4e0d\u77e5\u6240\u4e91\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2050\" height=\"1570\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/3c53f2234be90a85d3329bc2dd9da278.jpg\" alt=\"\" class=\"wp-image-6626\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/3c53f2234be90a85d3329bc2dd9da278.jpg 2050w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/3c53f2234be90a85d3329bc2dd9da278-600x460.jpg 600w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/3c53f2234be90a85d3329bc2dd9da278-768x588.jpg 768w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/3c53f2234be90a85d3329bc2dd9da278-950x728.jpg 950w\" sizes=\"auto, (max-width: 2050px) 100vw, 2050px\" \/><figcaption>U\u578b\u69fd\u7684\u8bbe\u8ba1\u8bed\u8a00\uff0c\u5de7\u5999\u4e14\u6613\u4e8e\u6269\u5c55<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2485\" height=\"1400\" src=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/e38d425ee14b9c5318a8313dce89b289-1.jpg\" alt=\"\" class=\"wp-image-6627\" srcset=\"http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/e38d425ee14b9c5318a8313dce89b289-1.jpg 2485w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/e38d425ee14b9c5318a8313dce89b289-1-600x338.jpg 600w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/e38d425ee14b9c5318a8313dce89b289-1-768x433.jpg 768w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/e38d425ee14b9c5318a8313dce89b289-1-950x535.jpg 950w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/e38d425ee14b9c5318a8313dce89b289-1-620x349.jpg 620w, http:\/\/vansgn.com\/brandvale\/wp-content\/uploads\/2018\/09\/e38d425ee14b9c5318a8313dce89b289-1-940x529.jpg 940w\" sizes=\"auto, (max-width: 2485px) 100vw, 2485px\" \/><\/figure>\n\n\n\n<p>Uber\u65e0\u7591\u662f\u98a0\u8986\u8005\uff0c\u662f\u521b\u65b0\u8005\uff0c\u6ef4\u6ef4\u4e4b\u6d41\u90fd\u662f\u6a21\u4eff\u7684\u9f20\u8f88\uff0c\u4f46Uber\u4e5f\u5f88\u5bb9\u6613\u5760\u5165\u5230\u5148\u9a71\u7684\u5751\u91cc\u722c\u4e0d\u8d77\u6765\uff0c\u4f46\u613f\u4e0d\u4f1a\u3002Take your own way whichever way it goes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uber\u54c1\u724c\u91cd\u5851\u6b63\u5728\u8fdb\u884c\u4e2d\uff0c\u8fd9\u8ddd\u79bb\u4e0a\u4e00\u6b21\u91cd\u5851\u4ec5\u4ec5\u76f8\u9694\u4e24\u5e74\uff0c\u8fd9\u4e24\u5e74\u95f4\u6700\u5927\u7684\u53d8\u6570\u83ab\u8fc7\u4e8e\u521b\u59cb\u4ebaTravis Kalanick\u4eceCEO\u7684\u4f4d\u5b50\u4e0a\u88ab\u79bb\u4efb\uff0c\u800c\u8010\u4eba\u5bfb\u5473\u7684\u662f\uff0c2016\u5e74\u521d\u7684\u54c1\u724c\u91cd\u5851\u6b63\u662f\u7531\u8fd9\u4f4d\u521b\u59cb\u4eba\u4eb2\u81ea\u64cd\u5200\uff0c\u90a3\u4e48\u6211\u4eec\u5c31\u4e0d\u96be\u7406\u89e3\uff0c\u6b63\u5728\u8fdb\u884c\u7684\u5927\u89c4\u6a21\u7684\u54c1\u724c\u91cd\u5851\u5c31\u662f\u8981\u5168\u9762\u8083\u6e05\u8fd9\u4f4d\u6fc0\u8fdb\u7684\u521b\u59cb\u4eba\u7559\u4e0b\u7684\u9057\u6bd2\u3002\u8bbe\u8ba1\u662f\u4e00\u5242\u836f\uff0c\u6e05\u70ed\u89e3\u6bd2\u3002 \u867d\u7136\u770b\u8d77\u6765\u8f7b\u63cf\u6de1\u5199\uff0c\u5b9e\u9645\u4e0a\u6b64\u6b21\u54c1\u724c\u91cd\u5851\uff0cUber\u505a\u5f97\u5f88\u5f7b\u5e95\uff0c\u4e5f\u5f88\u575a\u51b3\uff0c\u5c31\u597d\u50cf\u662f\u4ece\u4e00\u6b21\u60e8\u75db\u7684\u6559\u8bad\u4e2d\u603b\u7ed3\u51fa\u4e86\u90a3\u4e48\u51e0\u6761\u523b\u82e6\u94ed\u5fc3\u7684\u53e5\u5b50\u3002\u7528\u4e00\u53e5\u8bdd\u6765\u5f62\u5bb9\uff0c\u5c31\u662f\uff1a\u6211\u80e1\u6c49\u4e09\u53c8\u56de\u6765\u4e86\uff01 \u8001\u5b9e\u8bf4\uff0cbv\u662f\u559c\u6b22\u5f97\u4e0d\u5f97\u4e86\uff0c\u6216\u8005\u8bf4\u559c\u6b22Wolff Olins\u6240\u6709\u7684\u8bbe\u8ba1\u3002\u76f8\u6bd4\u8d77\u6765\u4e0a\u4e00\u7248\u672c\u5c31\u6666\u6da9\u5f88\u591a\uff0c\u6839\u672c\u4e0d\u77e5\u6240\u4e91\u3002 Uber\u65e0\u7591\u662f\u98a0\u8986\u8005\uff0c\u662f\u521b\u65b0\u8005\uff0c\u6ef4\u6ef4\u4e4b\u6d41\u90fd\u662f\u6a21\u4eff\u7684\u9f20\u8f88\uff0c\u4f46Uber\u4e5f\u5f88\u5bb9\u6613\u5760\u5165\u5230\u5148\u9a71\u7684\u5751\u91cc\u722c\u4e0d\u8d77\u6765\uff0c\u4f46\u613f\u4e0d\u4f1a\u3002Take your own way whichever way it goes.<\/p>\n","protected":false},"author":1,"featured_media":6631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-observe"],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/comments?post=6621"}],"version-history":[{"count":6,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6621\/revisions"}],"predecessor-version":[{"id":6700,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/posts\/6621\/revisions\/6700"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media\/6631"}],"wp:attachment":[{"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/media?parent=6621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/categories?post=6621"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vansgn.com\/brandvale\/wp-json\/wp\/v2\/tags?post=6621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}