Google Doodle 是不是第一个吃螃蟹的不知道，但因logo涂鸦带来的品牌价值应该是显而易见的。
即便有模仿者如Baidu之流，仍不过是照猫画虎，未得精髓。
殊不知，在 Google 品牌文化中 Doodle 占据一席之地，并非是哗众取宠之举，针对中小学生的 Google Doodle 绘画大赛已经连续举行了4年，从第一款 Google logo Doodle 开始，Google 一直坚持按照自己的意愿选择涂鸦对象，我们熟悉不熟悉的人物虚拟角色庆祝日甚至是一些运动赛事，Google Doodle 一直扮演着“伪装者”的角色，给我们带来知识和快乐，于此同时 Google 文化的独特性也完美体现。
如果说哪个企业眼馋这种得天独厚的品牌利器，那么就埋头想想最适合自己品牌的文化图腾吧。不要邯郸学步更不要拿来主义，拿来主义害死人。
Doodles are the fun, surprising, and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.
How did the idea for doodles originate?In 1998, before the company was even incorporated, the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert. They placed a stick figure drawing behind the 2nd “o” in the word, Google, and the revised logo was intended as a comical message to Google users that the founders were “out of office.” While the first doodle was relatively simple, the idea of decorating the company logo to celebrate notable events was born.
Two years later in 2000, Larry and Sergey asked current webmaster Dennis Hwang, an intern at the time, to produce a doodle for Bastille Day. It was so well received by our users that Dennis was appointed Google’s chief doodler and doodles started showing up more and more regularly on the Google homepage. In the beginning, the doodles mostly celebrated familiar holidays; nowadays, they highlight a wide array of events and anniversaries from the Birthday of John James Audubon to the Ice Cream Sundae.
Over time, the demand for doodles has risen in the U.S. and internationally. Creating doodles is now the responsibility of a team of talented illlustrators (we call them doodlers) and engineers. For them, creating doodles has become a group effort to enliven the Google homepage and bring smiles to the faces of Google users around the world.
